The Four Step Is To Teach You To Manage Brand Contacts.

< p > in our daily life, every consumption experience contains one or a series of brand contact points, and every brand contact point is disseminating brand information, and at the same time, it will affect consumers' purchase decisions more or less.

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< p > in carrying out the design of brand contact points, enterprises can take the following four steps into consideration.

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< p > < strong > 1, < a href= > http://sjfzxm.com/news/index_c.asp > > /a > combing brand contact point < /strong > /p >

< p > enterprises should comprehensively sort out the contact points of brands, such as pre-sale, sale and after sale contact points.

There are usually advertisements, sales calls, telemarketing and promotion activities before sale. There are communication with customers, service support, product or service experience, etc. after sale, there are interpersonal communication and follow-up visits after sale.

Enterprises should fully mobilize the strength of employees to sort out and take stock of these contacts.

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< p > < strong > two, < a href= > http://sjfzxm.com/news/index_c.asp > > /a > key brand contact point < /strong > /p >

< p > with these brand contacts, enterprises can sort and screen the impact and value weight to identify the brand contact points that need to be focused.

For example, a technology central enterprise has a series of experts resources and technology leaders. Its most important brand contacts are training seminars, columns, interviews and forum speeches.

Therefore, in order to demonstrate the core value of their technology, they advocate the celebrity strategy and drive the leading brand image of the central enterprises through the image of their internal experts.

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< p > < strong > three, establishing key points of contact operation and behavior standard < /strong > < /p >

< p > by making the operation and behavior standard of key contact points, all key contact points should be branded and standardized.

Before we provided brand consultation for enterprises, we proposed the concept of brand management for all employees. By setting up brand contact point management cards for enterprises, each business link and every member of the enterprise had their own brand responsibilities and requirements, and made clear the relevant brand behavior rules, so that every department, every action and voice of every enterprise was contributing to brand building.

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< p > < strong > four, < a href= > http://sjfzxm.com/news/index_c.asp > > /a > mechanism promotes and promotes brand communication < /strong > /p >

< p > carry out management assessment related to brand related work and constantly optimize norms and mechanisms.

First, we should formulate staff responsibilities and formulate corresponding assessment indicators to promote and promote brand communication.

Whether it is the senior or ordinary employees of the central enterprises, it is necessary to form clear responsibilities, design specific assessment indicators, and finally push the employees of different levels to pass the brand information through different performance points.

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< p > in the process of promoting the management of brand contact point, another key point is to control the four key points in addition to understanding the work steps.

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