Cai Qinglai: Smart Dream Factory In The Era Of Big Data

Standing outside Cai Qinglai's office window, < p > is a very open view: the blue sky and white cloud bottom, the five mile Industrial Park in the Lingyuan street and the main roads of the park are divided.

The high-voltage electric towers are crowded into the sky, and the pmission between wires symbolizes the industrial symbol of the park.

The office building and factory of Xintai group are entrenched here.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > Xintai group < /a > /strong > /p >

< p > this factory, which is engaged in the production and sale of netting cloth, is known as the "local cloth supplier" by the industry. By 2009, it invested in the high-tech research and development and weaving of the cloth fabric, and imported the imported equipment from Germany, and embarked on the road of combining production, teaching and research.

"We have independently developed many invention patents and applied for intellectual property protection."

Cai Qing, however, has many different ideas about innovation.

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< p > < strong > innovation embodies the ability of "forking" rather than "chase" speed < /strong > < /p >.

< p > August 20, 2009, Xintai group set up R & D center in Hongkong.

First, we must grasp the first-hand information, develop products independently, and create a new user experience according to the needs of the market, customers and consumers. This is the significance of Xintai innovation.

When reporters have their products on the "3D stereoscopic vamp" recognition, Cai Qinglai has begun instilling the concept of "4D semi manufactured shoes" to journalists.

This is related to Cai Qinglai's three key words: "standardization, standardization, replicability".

According to these three key words, each process development of R & D department can be linked to each other, eliminating the trouble of technology plation or upgrading.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > < /a >, Xintai's independent research and development in net fabric product technology is far ahead, and its independent research and development account for about 70%.

Under screening, perhaps only 10% of the R & D results are available, and this 10% can be distributed to different markets in accordance with market orientation and sub 123.

In different markets, the integration of resources into one's own use does not catch up with speed and is well prepared for the expansion of new fields, and the benefits of innovation can be reflected.

Xintai auto products are based on this concept.

"The era of big fish eating small fish has passed!" as long as a small fish goes into a hole, it can have its own small world! "Cai Qinglai made a figurative metaphor.

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< p > < strong > Cai Qinglai, chairman of Xintai group, < /strong > /p >

< p > Cai Qinglai believes that marketing should be precise, and we should not blindly research and develop blindly.

"Facing customers directly, starting from their ideas and realizing them on demand."

In this regard, Cai Qinglai is very confident.

Last year, Xintai welcomed customers such as NIKE, Lining, HI TEC and so on. In fact, Xintai had already embarked on the way of selling the customers directly to the customers, which is no doubt beneficial to Xintai.

Faced with the pressure of fierce market competition and pformation and upgrading, Cai Qinglai said that the next step is to adhere to the excellent business philosophy of the past, and further strengthen the development of differentiated products and enhance service awareness.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > employee < /a > should learn to be an enterprise customer, not only to do it, but also to speak < /strong > /p >

< p > if we say that the spirit of innovation is a multi-directional consideration in the loop, then the spirit of service is a pposition thinking in position.

Cai Qinglai, who was a salesperson in his early years, had such a theory: let employees listen to customers and let enterprises listen to their employees.

Such a service mode has formed a good cycle.

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< p > employees listen to customers, not what customers say, what employees do.

Cai Qinglai knows this very well: "we must serve the customers from the perspective of customers and think of their customers as their own things.

Recommend a product, do not let customers feel that we are only 2 yuan cheaper for him, but to let him feel that we have earned him 2 yuan.

In the hearts of customers, Xintai employees should be their "purchasing experts".

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< p > in Xintai, employees can get an immense glory: when he has made a great contribution to the research and development of a process, the process will be named after him.

This is a reflection of employees' listening to their employees.

In Cai Qinglai's theory, employees should learn to be "customers" of enterprises. They will not only work hard but also speak out their abilities and wisdom. Especially the senior and middle ranking personnel, as the backbone of enterprises, should stand at the forefront of the team, make a sound and guide the team forward with the spirit of cooperation.

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< p > this is why Cai Qinglai is willing to train his employees. He also served for his employees and founded business school in Xintai.

"Business owners should have a good attitude towards talent development.

Managing and nurturing a talented person not only increases value for him, but also increases value for enterprises.

Even if he chooses to leave later, he can better create value for the society, and there is also a contribution from us, isn't it? "Moreover, the company is moving forward with employees and in Xintai. If employees make mistakes and deduct the money, the company will deduct the money accordingly and deposit it into the" big love fund "of Xintai. This fund will benefit from the families that need help from Xintai, and when the foundation runs to a certain stage, it will extend to the vulnerable groups throughout the country.

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< p > < strong > Xin Tai Cai Qinglai, chairman of the board of exchange, the great love fund < /strong > < /p >

< p > > strong > smart dream factory < /strong > < /p > in the era of big data.

< p > not only funds, but also dreams.

When it comes to dreams, Cai Qinglai's volume is unconsciously rising, emitting a strong energy: "our employees write down their dreams and put them into the dream box.

Two or three years later, when he opens it again, he will find that his dream has been realized and even surpassed. "/p".

< p > in Cai Qinglai's opinion, dreams need to be pformed into data, so that they can be realized step by step.

With the dream of employees as the cornerstone, Xintai also has a magnificent dream: smart DreamWorks.

This dream has also been pformed into intelligent data: research and development of big data, big technology data, big data of customers, and docking through ports.

There is no doubt that pforming data into competitiveness and using data management is the only way for enterprises to grow and expand.

If Xintai wants to stand out in the future big data era, it needs enterprises to have a forward-looking strategy.

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< p > Cai Qinglai's office hangs such a character: "no mind, no platform, no pattern, no big picture? No territory, no territory? No big wish, no big business." in addition to the pattern, a practical information solution is indispensable.

In Cai Qinglai's resource integration plan, he tried to create a data platform from R & D to technology to customer supply, and made revolutionary changes and innovations to build a vast data dream constructed by all Xintai group members.

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