Luxury: Traditional Decline And Light Luxury Are Also Dangerous.

< p > April and May, < a href= "http:// www.91se91.com/news/index_c.asp" > Europe and America < /a > luxury brands have held an unprecedented intensity in mainland China. Fashion shows and performances are staged two or three times a week in Beijing and Shanghai. The rich Chinese consumers naturally attract the same luxury brands. < /p >
Spring, which climax in 2014 P, can not hide the darkness of the previous year. Since September 2012, with the decline of China's anti-corruption and economic growth, the global luxury group has come to the hardest 6 quarters. The retail report released jointly by property consultants Knight Frank and construction firm Woods Bagot showed that 65% of luxury brands failed to achieve their goal of expanding in China in 2013. < /p >
< p > < strong > if you want to be conservative, you must first change < /strong > < /p >.
< p > in the past, the marketing mode of "westerly wind and eastward" began to reverse, and exported the brand history and culture to the Chinese audience in a bid to get the favor of Chinese consumers in frequent intercontinental tourism. It is a new "easterly and westward" mode. Even though the Chinese market has suffered the worst year and the prospect is bleak, the Chinese people's ability to consume luxury goods has not wavered. < /p >
< p > > a href= "http:// www.91se91.com/news/index_c.asp" > luxury goods < /a > market has been writing the Chinese story for nearly 10 years. The financial crisis has hit the European and American markets and the rapid growth of Chinese economy has made Chinese consumers rapidly become the Savior of the luxury market. Before the 2008 Olympic Games, Louis Vuitton China also made a comment on online protests that "netizens are not the main consumer group". Today, European luxury electric providers such as Net-a-Porter and Yoox have landed in China earlier, not to mention that Burberry unexpectedly opened flagship stores in the real mass market Tmall. < /p >
< p > however, most of these changes are passive changes of "tree moving". Just as they become the targets of the capital market from the bankrupt family businesses, their Chinese trajectory is similar to that of a href= "http:// www.91se91.com/news/index_c.asp" at the end of the 70s, the US Department Store /a and the Japanese Road in the middle and late 80s of last century. Now, there is no economic aurora in the world. < /p >
< p > research advisory body Bain & Co. and Italy luxury industry association Fondazione Altagamma issued in mid May jointly released the 2014 spring global luxury market monitoring report more pessimistic: according to fixed exchange rate, the luxury market 2014 growth will be reduced from 6.5% in 2013 to 4%~6%, this increase will gradually become the norm. < /p >
< p > the wailing of industry can not hide sporadic laughter. < /p >
< p > no one can begin to think of what kind of chemical reaction will be brought to Affordable (affordable) in front of Luxury (luxury goods). Even the concept of Affordable is not intentionally given by the American lifestyle brand such as Michael Kors or Kate Spade, but Affordable Luxury is already recognized as the "blue ocean" by the luxury goods industry. < /p >
< p > < strong > man is not as good as /strong. < /p >
< p > the change of the luxury industry is more sensitive to the economic response. The consumption of non essential goods is a reward in the good times, and bad times are burdens. The retail industry has been advocating the innovation of fast fashion brand Zara, such as product update, logistics and warehousing, but has ignored its price positioning. < /p >
< p > the development of the capital market and the financial industry as well as the extreme greed of human nature make the living space of the public more cramped. Even brands like UNIQLO say they will consider making cheaper costumes to satisfy consumers in low-level cities. So it is not hard to imagine how the pattern of the luxury market will change. < /p >