Puma Pformation Is Not Easy For The Market To Lose Confidence In The Brand.

Puma P has been regarded as an adventurous brand, and the slogan "Forever Faster" has shown this point. < < a > href= > http://sjfzxm.com/news/index_z.asp > > marketing > /a > director Adam Petrick.

What we are about to change is brand design, innovation and brand marketing strategy.

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< p > the first stage of brand pformation is through TV platform and print advertisement, so as to improve the brand of mass consumers.

The second stage will start in January of next year, and brand 2015 spring and summer series will be introduced.

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< p > although the company does not want to disclose the funds that will be invested in the image renewal plan, it says it will invest much more than before.

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< p > Puma has encountered a failure to make sports brand a lifestyle brand.

At that time, the brand expanded the product catalog, making consumers confused about its location, and the company's profits also declined randomly.

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< p > < a > href= > http://sjfzxm.com/news/index_z.asp > Review < /a > 2013 fiscal year, brand annual net profit fell 92.4%, recorded 5 million 300 thousand euros, or about 7 million US dollars.

Last week, Puma announced its first half of this year's earnings report. Data showed that the net income of the brand fell by 41.3% to 39 million 800 thousand euros, or about 54 million 600 thousand dollars.

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The history of < p > Puma seems to be gone forever.

At the time of the 2010 World Cup in South Africa, the net income of the first half of the financial year rose by 190.4% to 1.27 euros, or about 170 million dollars, and the annual revenue was 202 million euros, or about 268 million US dollars.

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< p > > a href= "http://sjfzxm.com/news/index_z.asp" > brand < /a > CEO Bjrn Gulden has reiterated its need to relocate the brand and turn it into a deficit in 2013 since taking office.

Now, he hopes this breakthrough plan will make a major breakthrough in 2015.

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