Apparel Industry Women's Clothing Brand Management Treasure

< p > precondition should be established. "We should prepare for it before it is done."

Whether the franchisee is successful or not has a successful single store profit model.

Its construction, < a > includes < /a > customer positioning, location, commodity positioning three key elements.

< /p >

< p > < strong > single store profit mode < /strong > < /p >

< p > "precondition is established, unprepared to waste".

Whether the franchisee is successful or not has a successful single store profit model.

Its construction includes three key elements: customer orientation, location and location.

< /p >

< p > < strong > 1, customer positioning < /strong > /p >

< p > this is the basis of a single store profit model.

That is to say, first of all, we need to know who the customers of the franchisee are, what their characteristics, what kind of consumption concept, buying habits, what unique needs and so on.

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< p > < strong > two, < a > site > /a > /strong > /p >

< p > site selection mostly involves the principles and conditions of site selection for women's clothing stores, such as population size, income status, location, structure and area.

Due to the huge differences in regional markets, several options need to be considered in site selection.

For example, in the one or two and the three or four tier markets, even in the same market, the location and criteria of the business district and residential area are different.

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< p > < strong > three, commodity positioning < /strong > < /p >.

< p > according to the positioning of customers, make corresponding commodity positioning.

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< p > women's wear brand to join the headquarters support system < /p >

Based on the division of labor between headquarters and franchisees, headquarters has undertaken a great function of information collection and analysis, professional ability training and resource integration, that is, franchisees are more successful than independent stores, such as: < /p > p

< p > 1, site evaluation support < /p >

< p > the franchisee is lack of experience in location selection, so we need sufficient experience from headquarters to help the franchisee's location and support.

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< p > 2, brand image support < /p >

< p > franchise management is an important way of brand promotion, and a unified brand image helps to improve franchising performance.

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< p > 3, marketing planning support < /p >

< p > most franchisees do not promote or promote activities, so they often need headquarters guidance.

< /p >