Online Selling Brings Trust Crisis. Who Moved The Cheese Of The Electricity Supplier?

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< p > last week, many electric providers were exposed to selling fake luxury a href= "http://www.91se91.com/" > brand < /a >.

The news came out in an uproar.

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Since P was born, consumers have been arguing about the authenticity of commodities.

For consumers who are accustomed to buying goods and buying traditional shopping habits, they only need to look at pictures, just look at evaluation and introduction, and decide on their purchase intention.

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< p > look closely at the news. All the exposed brands are sold on the third party platform of the electricity supplier.

That is to say, although the electricity supplier did not sell directly, it would be implicated in the sale of electricity on the platform.

The news is also sold by certain businesses, pointing directly to the electricity supplier.

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< p > consumers will not be careful to distinguish between < a href= "http://www.91se91.com/" > electricity supplier < /a > Holiday sale or shop selling on platform, they only know who has fakes.

Therefore, this incident has once again triggered consumers' suspicion of electronic commerce products.

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< p > trust crisis is flooding into the electric business like flood. If you keep your nose clean and do your homework beforehand, you may avoid such a crisis.

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< p > first, check the qualification of good shops.

The open platform is equivalent to the construction of an online commercial real estate for the electricity supplier.

But we can't abandon regulation because of interest.

The third party platform operates brand, the electricity supplier has the obligation and has the right to carry out the qualification examination.

As we all know, luxury goods have strict authorization management and entry requirements. If a responsible electricity supplier seriously scrutiny the brand authorization and the qualification of producers and agents, there will be no similar problems.

It is a pity that the companies that sell the goods are free from all the big business platforms. They can easily put the goods on the internet shop and reach the consumers directly.

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< p > secondly, keep good supervision of information.

I have seen more than one report in my impression, and many luxury brands have issued statements that have not authorized any company to sell products online.

As industry insiders, such a statement should have a professional sensitivity, visit its own platform, do well in advance control, will not lead to today's trust crisis.

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< p > three is to ensure good quality.

According to the survey, 88% of customers' loyalty to the brand comes from the recognition of quality.

That is to say, whether the brand of electric business can obtain the loyalty of consumers is the key to quality management.

Famous electric business has come to today.

I remember the first time I bought a home appliance online, my colleague recommended a website and introduced that all the goods here were fidelity, and they could still pay after checking the goods, which allowed me to dispel doubts about quality.

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"P >" before "a href=" http://www.91se91.com/ "> platform" /a "brings huge profits before, many electricity suppliers have put quality management in the secondary position, with the charge first and the management as the latter, the goods sold on the third party platform are a close eye.

But as long as there are negative news on the third party platform brand, the direct damage must be the electricity supplier.

Therefore, the quality management of the electricity supplier can not be ignored.

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< p > finally, we must close the business mode.

Today, with the convergence of e-commerce products, whoever can manage differentiated commodities will win more consumers.

Therefore, many electric providers are scrambling to introduce high-end brands and luxury brands.

So the counterfeiting company was able to open stores in the big electricity suppliers.

The electricity supplier rents out the platform, though it can catch up with the profits, but the management of the shop is too far away.

If the business change business model, self - operated differential goods, can avoid the control of control, can fundamentally avoid the hidden dangers of counterfeit goods.

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< p > Peter Drucker said that the Internet has removed the distance, which is its biggest influence.

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Less than P, the electricity providers based on interconnected businesses have not only eliminated the distance of space, but also eliminated the distance of information and the distance of choice. Consumers can sit and wait at home at home with a light mouse, and the smooth flow of information also allows consumers to have more right to know and to choose, but none of these can be done at the expense of widening trust.

The trust of consumers comes from the establishment, marketing and maintenance of their own brands by the electricity supplier. This trust is a paction from Bibi, which is hard won, and the electricity supplier should treasure it very much.

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