Chengdu Chunxi Road, The Main Leisure Wear Business, Is Quietly Changing Its Face.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the fact that forcing some clothing merchants to evacuate Chunxi Road.

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< p > recently, a reporter interviewed found that Chengdu Chunxi Road, the main leisure a target= "_blank" href= "http://www.91se91.com/" > dress less than /a, was quietly changing its face. Shops selling casual clothes such as XTEP and Hai Ba were closed down. Instead, merchants selling yellow gold jewelry mainly occupied the whole street with 1/5 shops.

In particular, love jewelry, in a short 500 meters of walking street, there are 3 different sizes of stores.

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< p > in Chunxi Road, Chengdu, gold and jewellery shops are constantly introducing new stores, while casual wear businesses are gradually evacuated. Why? Is the sales of gold jewellery soaring or is it difficult to make clothes management in Chunxi Road? < /p >

< p > < strong > gold and jewelry layout. High profits in Chunxi Road can support high rent < /strong > /p >

< p > reporter saw at the scene a few days ago, there are many gold jewelry stores on Chun Xi road. Apart from 3 shops for jewelry, the famous jewelry brand Zhou Dafu has two shops in Chunxi Road, located on the left and right sides of the street, both of which are clothing stores.

At the junction of Chunxi Road and new street, there are six jewellery shops, the predecessor of which is the store of leisure brand XTEP.

Asked why he entered Chunxi Road, the six jewellery sales manager told reporters directly, "we are a jewelry company registered in Hongkong. There are a large number of shops in the two or three tier cities of Sichuan. To enter Chunxi Road is to seize the publicity points to expand the influence in Chuan Chuan."

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Store layout is mainly considered from the brand's future development strategy. "First, the daily flow of people in Chunxi Road is huge, and the store that loves jewelry has adopted the" big store "mode. This not only attracts some customers' consumption, but also allows consumers to identify with our brands. Secondly, stationing Chunxi Road is of great importance to franchisees. This will give them more confidence in our brand. After all, everyone is willing to cooperate with powerful brands. Third, it is related to our strategic deployment this year. Our main task this year is to upgrade from the whole layout of Sichuan to the national level with Chengdu as the point. The Chunxi Road receives millions of visitors every year, and the" shop net "is more influential than the simple advertisement. Fan Qiang, manager of Chengdu jewelry planning department, P, said in an interview with Chunxi Road.

Zhou Dafu brand side said that two stores opened on both sides of Chunxi Road, in addition to publicizing brand awareness, they also want to arouse consumers' curiosity and focus on the brand.

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< p > however, in Chunxi Road for more than 10 years, the manager of the women's clothing has different views. He told reporters: "for every businessman in Chunxi Road, every businessman wants to set foot in it. However, the operators will find that the business sectors of Chunxi Road are constantly changing, and the strong industry with high profits is constantly replacing the ports of low profit industries: optical shops in the 90s of last century; cosmetics after 2000; after the Asian Games and the successful hosting of the Olympic Games, Anta, Lining, 31st degree, Adidas and other sports brands continue to visit Chunxi Road; in the past two years, gold jewelry has been taking advantage of the dominant ports."

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"P" why gold and jewelry shops are now in full bloom in Chunxi Road, perhaps because its profit rate is far higher than traditional clothing and other industries, can support the monthly rent of up to 2000-3000 yuan / sq m in Chunxi Road.

Reporters found in the survey, in recent years, jewelry itself every year in appreciation, so that business turnover does not need too fast to make money.

Moreover, many consumers believe that buying jewellery and gold has certain value of preservation or even appreciation. In the absence of a better investment channel, buying jewellery gold is also a good choice, so its market is expanding.

And because of the strong seasonal nature of clothing, the need for quick turnover, coupled with the overall downturn in consumption and the growing impact of online shopping, the traditional clothing store's operating income is shrinking.

Comparatively speaking, the impact of gold and jewellery business is still relatively small, and people are used to buying in physical stores.

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< p > < strong > clothing business is difficult to change. It is imperative to change venues. < /strong > < /p >

< p > compared with the gold jewelry store, the profit of garment management is lower, so it is very difficult to support the operation of the shops in Chunxi Road.

Since the general price increase from raw materials to labor costs, coupled with increased market pressure, many garment industries have emerged from the "first tier cities" since 2010.

Recently, journalists have learned from many clothing brand businesses that they are faced with unprecedented pressure no matter "going down" or "stabilizing".

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< p > Lai Guoyong, general manager of Fujian feather Chen Garments Co., Ltd., general manager of Sichuan branch, said that the two or three tier markets such as Deyang, Mianyang and Leshan have already changed from the original "pure land" to the new "battlefields". "The clothing industry has been declining year by year, which has become an irreversible trend, not only in Chengdu, but also in the entire Sichuan market.

Take 100 square meters of shops as an example, in a class of ports in Mianyang, the annual rent has risen to around 1 million yuan, while the other two types of ports have basically exceeded 500 thousand yuan a year.

Even in the county seat, the rent is between 200 thousand and 300 thousand yuan, plus the pfer fees, decoration fees and labor costs.

However, relative to the rent of Chunxi Road in Chengdu, this is still acceptable in the clothing industry.

It is imperative to fight for the two or three tier cities in the province.

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"P", who has been engaged in garment agency for many years, told reporters that "except for the phenomenon seen on the surface, the garment industry has a fast changing season and the risk of agents is great, so they are no longer willing to rent a shop at a high price in Chunxi Road.

And a lot of clothing companies that sell 1 billion yuan in the country have also shrunk to three or four billion sales this year, and it is difficult to maintain Chunxi Road's flourishing shop, even if its image publicity effect is better.

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< p > reporters also learned that what is unexpected is that even in cities and towns, the apparel industry is also affected by rising rents, and the gold jewelry industry is also constantly taking advantage of the dominant ports.

Chen, manager of the biggest women's clothing agency in Shehong, said that even in the two or three tier cities, the clothing industry should not only worry about its sales pressure, but also worry about the annual increase of store rentals.

"Now that the jewelry industry has entered a strong market period, we must pay attention to whether there are any jewellers in the same commercial street when choosing shops, because their presence usually increases the rents of the local shops. After all, the risk of jewelry industry is relatively small compared with the pressure of the clothing industry and the market pressure, and the higher profits, it is also easier to make loans to the banks. This also makes them more affordable for the rental of the shops, and the owners of the shops raise their prices. They can bear it, but our clothing business suffers," Chen said.

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The Jinjiang District Foreign Affairs Office, which is accustomed to these changes, says that these phenomena are all very normal business practices. It is not surprising that P.

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< p > < strong > [one family's speech] < /strong > /p >

Who can bear the pain of < p > strong > high rent? < /strong > /p >

< p > what is the gold port? What is the inch of gold? Maybe, in Chunxi Road, Chengdu, the merchant of "changing the king's flag" can give you the answer, but there are more or less bitterness and pain.

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According to the professional survey, the highest rent in Chunxi Road has soared to 4000 yuan per square meter per month. The average monthly rent of ordinary shops is also 2000-3000 yuan / square meter, which is totally beyond my imagination. What business can I do to earn such a high income and support such a high rent? < /p > p

Less than P, more than a few square meters of small paved pavements are widely distributed in Chunxi Road.

Suppose the average shop area is 100 square meters, the monthly rent is 3000 yuan / square meter, the monthly rent of such a shop is 300 thousand yuan, the rent of one year is 3 million 600 thousand yuan. If we add material management, water and electricity charges, business tax and fee, personnel wages, purchase cost and warehousing cost, we wonder how much money the business will earn to support it. If this shop manages casual clothes, the retail price will be more than 100-300 yuan.

If the profits of these garments are 50 yuan per unit, if they only pay the rent, they will sell at least 6000 pieces per month, which will be sold at 200 per day. If the monthly cost plus the other 100 thousand yuan is equivalent, they will sell at least 8000 pieces per month and 267 pieces per day. Do you know if the clothing store in Chunxi Road has such a performance? < /p >

< p > I see that shops in Chunxi Road and nearby Hufu street, Huaxing street and Zitong Bridge Street are constantly changing the "King flag". There are almost four or five businesses in a year. It is a bit confusing and distressed.

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< p > the Huaxing street, known for its Huaxing fried noodle noodle, is mostly a small and medium-sized restaurant. Because it is close to the work unit, the writer often has grass and fruit in Huaxing street. When dusk customers are scarce, when they talk about their profits with shopkeepers, most of them sigh and sigh: "business is hard to do!" and soon after two or three months, it is likely that the store has changed its owner.

If asked, the rent of Huaxing street is more than 200 yuan per square meter per month, less than 1/10 of Chunxi Road.

Actually, Huaxing street and Chunxi Road are less than 500 meters apart.

The business of Huaxing street is so difficult that Chunxi Road can imagine it.

Business is hard to do. Where is the difficulty? It is difficult to be too expensive for the business to operate.

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< p > once, in the picture of the developer, Chunxi Road and Hongxing Road Pedestrian Street are the land of flowing gold and silver. The land price has created a "myth" of 88 million yuan / mu in 2007.

However, judging from the commercial projects of Chunxi Road subway, the current business is a little bit "cool down in front of the pommel horse". Even if there is a rush of people, there are not many people left to shop.

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< p > compared with casual wear, gold jewelry has a higher profit, but its consumers are far less than that of clothing consumers. After all, consumers who can buy gold jewelry are few.

Although Chunxi Road is the gold port of Chengdu and even chuchuan, but how far can a jewelry operator go, < a href= "http://www.91se91.com/news/index_cj.asp" > Gold > /a ", how long can it sustain the high rent? Maybe it will give an answer in a year or so.

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