The Weight Of A Pair Of Shoes Enables Consumers To Know What Comfort Is.

"To provide consumers with fashionable and comfortable shoes and consumer experience, and do every good pair of shoes" is the brand belief maintained by the brand of high-end men's shoes. At present, shoes are the main accessories for men's wear. Zero brand built men's shoes, through technological innovation into the design, the ultimate interpretation of Italian pure handicraft. Zero carries the brand vision of each pair of shoes, and insists on moving forward.

In the past few years, zero brand has been constantly improving, striving to create a brand style with both fashion and function, and developing into a recognized fashion shoe brand in the industry. For consumers who live in busy urban life, they convey a new fashion consumption experience. "Zero" gives footwear products vitality, and enables products and brands to communicate with each other through products. At the same time, the core competitiveness of solid products is to understand consumers' inner demands and enhance user experience. Such an important thinking must really run through the operation of the brand. Tu Chunrong, chairman of zero degree, interpreted this way.

　　 Definition product

Zero degree creates fashionable and comfortable shoes for the upstart man, innovates the Italian style, from material selection, craft, molding and wearing experience, all the details are exquisite and exquisite. Zero shoe shoes convey at least this definition: make shoes full of human touch, considerate wearers' feet, make the wearer feel more comfortable, more fashionable and elegant, so that they can walk smoothly on any occasion. The original intention is to stand on the cutting edge of fashion and always adhere to the opinion leaders who buy new shoes for men.

User experience for endorsement

When a brand establishes an effective value cognition in the consumer's mind, the emotional relationship between the brand and the consumer is strengthened. Over time, many users will call themselves loyal fans of the brand. This conveys a voice to the brand: to deal with the feelings of users and convey a good consumption experience to more users, and fans transform themselves from the media to help spread.

In the marketing of zero brand, around the product definition, user experience, three-dimensional dissemination, and so on, and the core is still on product experience marketing. Every extreme marketing detail design is to display product advantages closer to user needs, meet user needs, and get better communication with users. More often, the most essential experience of a product is conveyed to users in a way that touches users' needs and hearts.