2014SZIC Interview With Chairman Xie Qiang
2014SZIC fourteenth session
Shenzhen Trade Fair
It was held in Shenzhen Convention and Exhibition Center.
With her unique original personality, Jia Cai appeared at the exhibition site, bringing fresh clothes like air.
The reporter interviewed Xie Qiang, chairman of Cai Cai, to see how Xie always interpreted Jia Cai for us.
Reporter: This is the exhibition.
Exhibition hall design
What does the inspiration come from?
Xie general: I think my design inspiration comes from my life. I lived in Canada for six and a half years. I am very familiar with Canada and I love it very much.
The air in Canada is very fresh, which reminds me of the comfortable and fresh clothes that can be designed as air.
So this year's fashion design concept is also natural and comfortable in pursuit of nature.
Reporter: what will the brand want to receive in the Shenzhen trade fair?
Xie Zong: I want to show you our best product and design concept through the platform of Shenzhen trade fair.
Reporter: facing many markets
Lane Bryant
What is the unique success of our brand?
Xie Zong: I believe all enterprises are inseparable from competition. Because society needs competition, only competition can become powerful. Competition can be full of future. Continuous innovation is the reason for enterprise development! We have 24 years of history in the garment industry, and we will continue to advance in the competition of the industry forever.
Reporter: now many brands choose O2O mode. How do you view this model?
Xie Zong: for O2O's mode, I feel that this is the future development trend.
Manufacturers and consumers directly butt, directly facing consumers, the middle link can be omitted.
Then our cost can also be reduced, giving profits to consumers, so that consumers can afford real good quality products.
Reporter: what is the overall development plan of the brand in the second half of 2014 and the first half of 2015?
Xie Zong: in 2014 -2015, we plan to build our own colorful products that we can breathe. We are committed to making women comfortable and natural in the world.
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