LV Executive Vice President Before Interview
< p > with the rapid development of < a href= "http:// www.91se91.com/news/index_c.asp" > China's economy < /a >, luxury goods have developed from the stage that they have never seen before to the point where they can be seen everywhere.
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< p > for this, it is called "a href=" http:// www.91se91.com/news/index_c.asp www.91se91.com/news/index_c.asp "First" Heritage Brands < /a > LV, the chief executive officer of investment company.
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P, however, as China becomes the world's largest luxury market, both consumer groups and consumption directions are beginning to change. This is called the evolution process of China's luxury market.
It is easy to see from the consumer's purchase behavior that the Chinese luxury market has entered the second stage, that is, the stage of rational and self seeking personality.
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Less than P, the strategy of opening up big shops has failed to stop the decline of the net profit of the brand.
Italy luxury group Prada Group reported in the first quarter that its net profit fell by 23.8% to 105 million euros, due to fluctuations in the exchange rate market and wholesale channel reform.
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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > the big ones "/a" have to start thinking about how to increase revenue and reduce expenditure, and the most direct way is to reduce the number of shops.
It is understood that as early as 2013, luxury brands began to slow down the pace of opening stores in China. Gucci plans to open 10 new stores in 2013, but the actual one is not yet open. At the same time, LV and Prada have slowed down the pace of opening stores in China.
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"P >" at this time, consumers will inevitably feel tired for the branded brands in the previous market. At this point, fresh brands need to enter the industry, but at this point, the new brand entering the market will have to go beyond the previous brand.
This is one reason why I still boldly lead Delvaux to enter the Chinese market when the global market for Chinese luxury goods is weakened.
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< p > first, Delvaux is a luxury leather brand, which meets the needs of consumers in the second stage. Secondly, the brand is inspired by history and expressed by modern design techniques, which is easy to resonate with consumers.
JEAN-MARC LOUBIER proudly introduces.
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