Exclusive Interview With Li Feiyue, Chairman Of Pink Wardrobe

The exhibition still takes the form of musical drama, called wake-up, as an important manifestation of the art of cross border painting.

At the same time, the theme of this exhibition is "picking up light" and picking up a good time.

I interviewed Mr. Li Feiyue, chairman of the blue wardrobe, to see how he interpreted our wardrobe.

Reporter: we had a blue wardrobe last year.

We launched a fashion musical series. At the 2014 Shenzhen fashion show, we also launched a fashion scene musical show. Can you give us an introduction to the form and Inspiration of this musical?

Li: our fashion show this year is called "wake-up", which is actually awakening ourselves.

The first is how we can awaken our sense of fashion through artistic crossover, wake up the convergence of art and fashion, and some aesthetic appreciation brought to us by cross-border art, and then wake up the recognition of art and our team and consumers.

Re cognition.

Because the clothing brand is not only in the clothing itself, there will be more attempts to cross the border art, this attempt will bring us more value.

Reporter: why do the pink wardrobes attach importance to the cross-border combination of art?

Mr. Li: we should adopt experiential marketing as much as possible, whether it is the life art exhibition at the exhibition hall, the flower shop, or our clothing advanced custom exhibition. Actually, we all use some artistic elements as far as possible.

Art is not high above it. It is the elements we used to live in. The elements in this life can awaken our inner life to the past.

The theme of our exhibition is "picking up light" and picking up a good time.

It can impress our customers, remind our customers to look back on their lives, and look back on their past memories, so as to stimulate consumers' love for life.

In fact, what should be considered as a fashion brand? What is behind the life? What is behind the fashion? Besides the clothes itself, it can also carry memories of our past life? I think the brand clothing should draw nutrients from the folk elements, do a good job in the design of more clothing, and promote the brand, as well as the subsequent precipitation of our brand culture and art.

Reporter: how does the exhibits brought by this pink wardrobe relate to the cross-border artistic inspiration of our brand?

Li: we are actually divided into three parts.

One is called life art, and the cake box symbolizes the feelings that we cannot live without.

Floral art symbolizes the beauty of life and art that we can easily achieve.

In the folk art exhibition, we applied the folk arts lace and embroidery folk crafts to the design.

Including the exhibition, we also showed shadow puppet and shadow puppet. It is our earliest common folk art. Besides the exhibition itself, besides the art itself, it is more let us look back at the beauty of past life, the art of life, the drips of life, will let us remember more.

Reporter: what are the key aspects of the development of the blue wardrobe in the next two years?

Li Zong: to create a cultural art connotation, leading lifestyle art, advanced women's clothing brand, this is the next road we should take.

At the same time, we will welcome the introduction of art, welcome the attempt of orientalization of folk art, and try the internationalization of Oriental Art.

Reporter: pink wardrobe attaches great importance to the combination and integration of art and national culture. How do you feel that if you want to succeed in original design, how should you integrate with national culture better?

Li: fashion art needs more art categories to make fashion more plump.

The design of fashion can not be a single line, the absorption of all kinds of fashion food, the more the brand goes, the more abundant the precipitation is, and we may graft more in the future.

Now we will introduce the art of dance and vocal music into clothing, and let the fashion show all kinds of artistic styles.

In our fashion, there are fashion shows, promoting brands, promoting fashion, promoting brand fashion, and so on.