Store Goods Display Hidden Mystery, Secretly Visit Foreign Guests To Do Their Best.

The scene investigation is in full swing.

Lotte Mart uses specific

Each section will take pictures of the store.

For example, in the 5 minutes from 10:57 a.m. to 2 hours in August 2nd, there were 152 consumers in the 2 floor of Lotte Mart's Seoul station, and 35 of them were foreign tourists. There were 152 people in the 2 floor statistics.

Lotte Mart has created an additional sales of 112 billion 700 million won in the past 5 years based on the on-site investigation.

Yi Mei de supermarket carries out a special analysis based on the consumption experience of 20 million consumers and the popular search terms of SNS.

Since last year, the company has set up a customer analysis team. The 13 members are Department of operations and statistics. 4 of them have master's degree or above.

The relevant person in charge said: "according to the member's scorecard information, send discount coupons to customers on time, so as to create an additional sales of 3 billion won."

Homeplus

Starting from the end of 5 this year, according to the consumer's consumption information for 6 months, a targeted publicity leaflet has been worked out.

According to the sales staff of Homeplus, "by sending e-mail leaflets, 26% of the customers mobilized 26% months to buy goods.

According to statistics, 200 thousand customers who receive e-mail leaflets have created more than 1 billion 500 million won sales.

Goods are placed in hidden mystery.

The goods on the shelves of Korean supermarkets and department stores change every week.

The shelf height of a large supermarket is 1.8-2m, divided into six layers.

According to the average height (160-170cm) and the field of view (about 90cm, the upper and lower 50cm) of the Korean men and women, the 3 to 4 layers (130-140cm) of the shelf are almost parallel to the consumers' view, and belong to the gold display section of the shelf. Most of the goods will be placed with larger profits and faster goods to increase sales.

Products that are relatively inexpensive and of low profit are often placed at the bottom or top of the shelf.

Correlation

People say: "the location of goods on the shelf will be 5-10 times the difference in sales volume."

In addition, the way to put related products together is also the most commonly used way of sales.

For example, pull noodles and small aluminum pots are usually placed near the shelves. Suitable sausage and Pleurotus mushrooms for camping are also put together.

Wu Shizuo, Professor of Management Department of Yonsei University, said: "with the promotion of online shopping and mobile shopping, supermarkets and department stores can only" make a surprise move ", starting from shelves commodity display to actively meet the needs of foreign tourists, a new round of consumer competition has started.