Interview With Zhang Tao, Vice President Of Anta Sports Goods Co., Ltd

On the morning of September 10, the Chinese sports delegation for the 2014 Incheon Asian Games received the award dress, the champion dragon dress, which was released at the General Administration of Sport of China. Led by China's sporting goods industry Anta The champion dragon clothes carefully designed and built by the company will become the glorious equipment of Chinese athletes, and will be mounted on the highest podium of the Incheon Asian Games to show the style of Chinese sports. At the press conference, the reporter interviewed the vice president of Anta Sports Goods Co., Ltd. who presided over the release Zhang Tao 。

Reporter: What are the characteristics of the champion dragon clothes of the Chinese delegation for the Incheon Asian Games compared with the 2012 shining British champion dragon clothes?

Zhang Tao: The core elements of the Incheon Asian Games champion dragon suit continue London Olympic Games As well as the concept of "dragon" since the Sochi Winter Olympics, technology has been further improved. Digital printing, laser piercing and other technologies have enhanced the comfort and beauty of clothing. In addition, the appearance adopts gradient color, and the jacket cuff design is more fashionable. The bright color, fashion and beauty highlight the profound Chinese cultural heritage, which also represents our good wishes for Chinese athletes to strive for success in the Asian Games. Anta hopes to organically combine the spirit of dragon in Chinese traditional culture with the never-ending brand spirit of Anta Sports and the champion spirit of the Chinese sports delegation, and fully support Chinese athletes to go to the world championships.

Reporter: Since 2009, Anta and the Chinese Olympic Committee have been cooperating for nearly one and a half Olympic cycles. What did Anta gain in this process?

Zhang Tao: The cooperation with the Chinese Olympic Committee, Anta has two main gains. First, in the cooperation between Anta and the Chinese Olympic Committee, the General Administration of Sport and various sports project management centers gave strong support to Anta, which well guaranteed the realization of Anta's sponsorship rights, made Anta a sports brand representing Chinese sports, and greatly improved the popularity and influence of Anta brand. Second, the high standards of the Chinese Olympic Committee have brought great changes to Anta. For example, in the process optimization, Anta is trying to use the delegation service process to promote the optimization of Anta's existing process, and use the delegation assembly process optimization to replace the bulk cargo process. Once realized, Anta's service capability can be significantly improved to meet consumer needs faster and better. Anta will always put China's sports market and sports resources at the core of its corporate strategy, which is the key to ensuring Anta's leading position in China's sports goods industry.

Reporter: In addition to the cooperation with the Chinese Olympic Committee, what other sports resources does Anta have?

Zhang Tao: In addition to providing award-winning equipment for the Chinese delegation, Anta has successively signed contracts with 21 national teams from four major sports management centers of the General Administration of Sport, namely, water sports, winter sports, boxing and taekwondo, and gymnastics, to provide athletes with complete support for competition, awarding, training, and life, Therefore, these sports resources are closely combined with Anta from award-winning equipment to competition sports equipment. Anta improves the quality of products and services from materials, design, equipment research and development, production technology and other aspects, and also tries to promote the popularity of these sports in China, so as to better support the development of Chinese sports.