Customers Say Money Is Not Enough. How Can A Telemarketing Handle It?

Just as the telemarketing staff confidently introduced the product to their customers, the customer came up with a "I do not have enough money" or "I have no ability to buy", and raised financial objection, which means insufficient financial resources.

This almost prevents telemarketing from opening up.

How to dissolve the customer's financial objection? What are the skills to dissolve the customer's objection?

First, we should follow the following two principles when dissolving the financial objection of customers.

1., carefully analyze the real situation of customers.

When the customer raises financial objection, the salesperson should seriously analyze the situation.

Generally speaking, a customer's objection to finance may contain two meanings: first, the customer's budget has really been exhausted; two, the customer refuses to buy, or wants to seek preferential treatment.

Salespersons should not be confused by appearances. They should further inquire and find out the authenticity.

2., do not easily reduce product prices.

In the process of sales promotion, individual telemarketing staff will immediately reduce the price of a product if they meet the financial objection of their customers. This should be avoided, because if a telemarketer immediately hears the customer's insufficient financial resources, it will immediately reduce the price, which will make customers suspicious of telemarketing personnel, or even arouse customers' desire to lower the price.

Two, dissolving customer's financial objection.

When a customer raises financial objections, telemarketing personnel can use the following methods to resolve:

Usually, customers' financial objections are caused by their desire for demand over their own economic conditions. The root causes may be psychological factors such as vanity, love of comparisons, pursuit of new trends and advocating famous brands.

Telemarketing staff should aim at the psychological characteristics and actual conditions of their customers to help them understand their demand and economic conditions, so that they can be consistent with their own ability to pay, that is, what the saying goes, do their best to help customers establish correct consumption concepts and discard unrealistic consumption concepts, so that telemarketing staff can recommend products that can meet their actual needs and can afford to pay.

2. let customers pay in installments.

If a salesperson takes the desire to reduce demand, it still can not solve the practical problem of customers' purchase of financial objections, and it is really difficult for customers to pay for the goods at once. However, as long as the customers have a stable income guarantee, the telemarketer can make the customers pay in installments in order to solve their financial objections.

In fact, salesmen can also solve the problem of insufficient payment capacity by reducing the quantity of purchase or buying products in installments, so as to ease the pressure of payment.

4. provide loan guarantee.

When a customer raises a financial objection, if the telemarketer determines that the customer is "promising", he should try to help him solve the temporary financial difficulties and provide him with a loan guarantee.

This is beneficial to both paction and partnership.

5. explore potential funds for customers.

With the recognition of customers and the trust of customers, salesmen can help their customers to analyze whether they can save part of their expenses in other projects or other links by their own experience and ability in business management.

Telemarketing staff can also propose to customers to use deferred payment and other means of purchase.

Of course, no matter what kind of purchase method, it must be approved by your company.

At the same time, you should not forget to advise customers to add some budget to your sales products after the new funds are in place.

Or suggest that customers first place orders for your products before the next fiscal year.

6. let

If customers are short of funds needed to purchase products, but in the short term, they can raise the necessary funds. Telemarketing staff can allow customers to postpone payment so as to eliminate their financial objections.

7. let customers try shopping and trial.

If the customer really has financial difficulties, the new funds may need to wait for some time, so the telemarketing staff may wish to buy a small number of products for trial, so as to prepare for the best purchase plan in the future.

Suggestion: no matter what the real cause of the objection raised by the customer is, the telemarketing staff should not do anything to solve it. Instead, they should try to resolve it. Through careful resolution, if the customer is really not able to pay the money, the best way is to treat each other with courtesy, to understand the customer, to show polite attitude when leaving, try to give the customer a deep impression, establish friendly interpersonal relationship, and create conditions for future visits.

If a customer's objection is judged to be bargaining, then the principles and methods mentioned above can be used to resolve the objection raised by the client.