Workplace Bible: How To Sell Smartly

　　 One refuse Not for someone.

Mattson said: "when people sell a concept, the main obstacle is that once their views are rejected, they will regard it as a negation of themselves, and then stop trying." Mattson suggested that we should learn from professional athletes in this respect: "most of the top professional baseball players in America outnumber the number of strikes three times. Even so, they will not give up their efforts. "

　　 2. make a phone call instead of sending an email.

Many people, especially shy people, often use e-mail when putting forward ideas, but the efficiency of this method is much lower than that of face-to-face or telephone calls. Mattson said, "making calls is more efficient. You can respond more positively to other people's questions.

　　 3. 70% time to use Listen for 30% is used for speaking.

"There is a saying in the sales field: no one likes to be promoted, but everyone likes to buy it. Good salesmen never sell well, but on the contrary, they are good at listening. Mattson said.

　　 4. practice 。

Find a friend or trusted colleague who is willing to listen to your sales practice. Mattson suggests that you practice 6 times before you dedicate your creativity to decision makers. He said: "the first one or two main tasks are to solve the way of expressing creativity. By the sixth time, you can sell your ideas freely. "

　　 5. integrate the views of others.

Mattson said: "successful marketing should not take" me "as the main body, but take" we "as the main body. Everyone wants to be a problem solving member. So you need to incorporate other people's suggestions into your own creativity. This will not only make your ideas more perfect, but you will also gain fame by pushing some problems.

　　 6. start with statement questions.

Mattson suggested that when we put forward the idea, we should first state the problem, for example, "I notice that there is a problem in one aspect". "The statement should be brief and concise, and then put forward two or three alternatives to observe people's reactions." He added that the final result was almost a "mixed option". "People like to modify other people's creativity, so we might as well give them something to do."

　　 7. support with just authority.

If feasible, use your third party survey or article that you have no interest in to prove your point of view. Mattson said: "finding support from a reliable source for your own view can bring you additional credibility."

　　 8. don't mean to praise.

Mattson said that most people are eager to receive praise and recognition. Therefore, we should always praise others for doing their tasks well and turn them into a habit. In this way, they are willing to listen to your statement. "Of course, you must be sincere. However, most people's work can hardly be appreciated by others, so even a simple act like "appreciation" can win people's listening.

　　 9. know others' personal hobby 。

For people who often meet, Mattson has a vague file. "If I saw an article about a new ski, I would forward it to someone, because I knew he was a ski enthusiast. It will give people a deep impression on people's interest in life outside work. "

　　 10. repeat the above 9 points frequently.

Mattson pointed out: "these are minor things, but if you only do it before the annual performance appraisal, then you would rather not do it. You will make all things bring too much utilitarian and dislike. You should always insist on doing these things and get used to it. "

You will notice that if you follow these suggestions, your creativity will not leave you with the impression that you are in the limelight and arrogant. However, Mattson believes that self promotion requires "intensive training", which takes time.