Shop Decoration Vigilance: Provincial Prices Can Not Save Quality

Clothing stores, in a sense, sell not only goods but also shoppers' shopping atmosphere, which requires investors to work hard in decorating.

If it is to be well decorated, it will cost a lot of money to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities.

How can we balance the relationship and achieve the goal of saving money and attracting customers?

Shop image should not be careless.

In the aspect of store image design, it is not necessary to rigidly move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, the color and style of the surrounding shops, and then design according to these specific elements according to the standards.

Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display.

Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse.

Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.

The image and style orientation of clothing should start from the classification of customers and distinguish different styles of advertising.

Casual wear shops should give people the feeling of being free and relaxed. They can give a background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded, displayed and displayed on the side.

The color of women's clothing stores should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. Store lines should be streamlined, slender, light and soft, with more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if you do not look at your clothes, they will attract them.

Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials.

1, the color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of the dress and decoration, which will make the store look dull and monotonous.

2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight.

The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

3.

It is very important that customers decide to buy clothes mostly in fitting rooms, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

4. Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.

1, the same collocation.

Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled.

Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

6, the time should be grasped.

To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.

7, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.