Foreign Office Forum Focuses On Overseas Image Building Of Chinese Enterprises

How to use the power of communication to promote the implementation of the "one belt and one way" strategy and expand the world influence of Chinese enterprises? In September 23rd, the 2014 (second) Chinese enterprises' overseas image shaping forum was held. Participants thought that the media and enterprises should closely link up, integrate various resources, tell the story of Chinese enterprises, and actively promote Chinese enterprises to go out better.

Sponsored by the Chinese foreign language Bureau and the Chinese press agency, more than 160 ginseng from government, enterprise representatives and experts.

The forum mainly focuses on the core topic of "building the world's first-class brand: the power of communication". Through the discussion on "brand communication - Chinese enterprises on the Silk Road" and "cross culture communication strategy", we will give advice and suggestions to enhance the brand influence and international image of Chinese enterprises.

stay

Zhou Mingwei, director of the Chinese foreign language Bureau, analyzed a large number of cases of brand building of international and domestic enterprises, and proposed that if we want to build a world-class brand of Chinese enterprises, we must open up the international perspective, make good use of political and economic resources, and make good use of media resources to tell the story of China well. This is also a major task, urgent task and long-term goal to push enterprises to go out.

The forum also released the survey report on the overseas image of Chinese Enterprises: 2014 Asia Pacific edition.

The report was jointly launched by China news magazine, the Chinese foreign language Bureau's external communication research center, and the international market research organization, Huatong Ming and Lue.

Chen Shi, President of the China News Agency, said that in the future, a survey report would be released every year, and relevant seminars would be organized to help Chinese enterprises go out and enhance their international image.

Su Shan township of Duchang county is trying to create a new image of civilization and family planning.

Since the beginning of this year, the Sushan township of Duchang county has taken the opportunity to carry out the party's mass line educational practice, focusing on simplifying procedures, facilitating the masses and improving service quality, and taking the masses' satisfaction as the standard.

The party members and cadres of the township firmly establish the concept of mass first and quality service, serve well for the people of childbearing age, and do well for the masses who come to work.

Considerate, patient and meticulous.

It can be handled immediately, not allowed by policy, temporarily difficult to handle, patiently explained and done mass work, so as to serve the "zero complaint" enthusiastically.

We should strengthen law enforcement supervision, strictly enforce the administrative law enforcement responsibility system and law enforcement fault liability accountability system, persist in handling affairs according to law, conduct civilized law enforcement, and achieve "zero disputes" according to law.

The simplification of procedures and the one-off handling must not allow the masses to run two times, and actively coordinate relevant departments such as civil affairs, police stations, health departments, and so on, so as to achieve information sharing.

Actively carry out door-to-door services, do a good job of follow-up work, to face to face guidance, heart care service.

Organization of family planning service personnel went deep into the village, providing free publicity and consultation and reproductive health services for the people of childbearing age, achieving "zero distance" in quality service.

The service commitment system is fully implemented, and the related services, service standards, service procedures and processing time limits of family planning are fully disclosed to the public in the public and convenient service offices, thus achieving pparent service "zero concealment".