Can You See Through These "Flower Activities" In Shopping Malls?

Have you been shopping in the Mid Autumn Festival holiday just now? Do you have any shopping plans for the coming National Day holiday? Do you feel that sales promotions are getting dizzy in the shopping mall? For example, the difference between one word and 50 percent off becomes 33% off; it is not clear that "giving", "returning", "reducing" and "using" are always different from the small ones. The annoying mantissa allows the discount of pleasure to always be 1 yuan.

Are you really paying off in a promotional battle?

"Giving", "returning", "reducing" and "using" are more knowledge.

Mr. Liu wanted to buy a dress for his wife during the Mid Autumn Festival.

"Maybe men are careless when they buy things," the clerk said. "200 full 100," I heard as "200 minus 100". I thought it was 50 percent off. When I checked out, I found it was a voucher, and I had to use the voucher to consume again, and the activity part was only 33% off.

At present, the "verb" mainly used in the "full" series of shopping malls is mainly "giving", "returning", "reducing" and "using" these four.

At the beginning, the shopping mall usually used the "full gift" and "full return" to distinguish the direct discount. The two actual properties were almost the same. Most of them were coupons, coupons, discount coupons, and A vouchers and B coupons.

The "full reduction" is relatively late. It is more like the direct discount because it is less cash, and the difference is that it is necessary to meet a certain amount of money to participate in the activities. However, under the premise of the same amount, "full reduction" is more cost-effective than the former.

The "full use" is the "new thing" that has just appeared in recent years. Its nature is consistent with the "full reduction". It is just a gimmick for business publicity. For example, "200 full reduction of 162" is both complicated and appears to be very expensive. Switching to "200 full use of 38" is even more attractive.

The discount promised is never available.

Many consumers are already surprised by this phenomenon - that is, goods will always have a "mantissa" that can not participate in activities.

Take the activity of "200 to 138 reduction" which was once conducted on a women's day in a shopping mall as an example. The merchandise on the spot is not "199 yuan can not participate in activities", that is, 299 yuan, 399 yuan and so on.

Simple calculation is not hard to find that the discount rate of "200 minus 138" is 69% off, but if the price of a garment is 299 yuan, the discount will be reduced to 46% off. If the price is 399 yuan, then only 35% off.

In fact, the mantissa pricing method has long been an open secret in the business world. Generally speaking, if you take part in activities that are not directly discounted, but begin with activities full of words, you will encounter such problems. Businesses also play a very low discount to attract customers through this way, and then try to raise the final price in the actual operation process.

In these activities, as long as there is a mantissa, 69% off will never be achieved.

Don't blindly spend money on your holiday.

After a series of analysis above, you can also figure out whether you have really paid off in the war of "scouring goods".

In addition, there are also some small points for attention in the period of consumption, which can help you get more concessions.

First,

Don't be blind or be swept around by activities. Think of the goods you want to buy. The goods will start at three.

Some "

"Before going out, check out the activities of the major shopping malls, and constantly calculate the activities of the mobile phones in the street, which is a better way to deal with them.

Secondly, shopping should also be clear.

As we all know, shopping malls are also engaged in activities according to the characteristics of the schedule. It is natural for women's Day activities to be part of cosmetics, underwear and women's clothing.

Again,

Although the activities are different, they often do not participate in the whole event, especially in some shopping malls, which have a special brand. In order to balance the sales performance, they usually launch their own activities. You need to be psychologically prepared.

However, there has been a large-scale sales promotion of a brand of gold ornaments in a shopping mall, which led to public looting, so timely information is still very important.

In the end, some people always wonder why others buy their bags and spend money on them.

In fact, in addition to sales promotion activities, shopping malls usually have full gifts, sweepstakes and other activities. Some also cooperate with banks to provide gift cards to designated customers. Therefore, if you spend your money, don't forget to collect all these gifts before leaving.