Jiangsu Central Business Circle Starts National Day Business War

Trick: fold up and turn down.

Discount has always been the most practical marketing tool for department stores.

Reporters in the city visited a circle, found that the major shopping malls, small and large promotional activities have been opened.

The three sun Baisheng shopping center, by the opportunity of "Baishi birthday" New District Baisheng shopping center 4th anniversary, has also given the "autumn clothing products 6 fold up! Women's shoes area, children's clothing area single cabinet purchase with more than 2, on the basis of activities to enjoy 10 percent off" strength.

The company has not yet released a full sales promotion plan, most of which are discount promotions for a single brand.

The consistently prosperous and cool Hang Lung Plaza also released second discount information when the 1st anniversary celebration arrived. The 5 brands such as Europe's force and so on were folded, and the negative tngt or even 2 folded up, which surprised many consumers.

In addition to more than 20 percent off of the usual discount on the autumn dress, in order to celebrate the 26th anniversary shop Festival, the 26th anniversary games in the Great East have been reduced by 300 yuan and 180 discount.

It is reported that the previous full scale activities are usually carried out by a single counter, which leads consumers to want to enjoy the discount and can only add some small socks which are not very necessary at the moment. But this time, the relevant personages in the mall introduce that the activity is carried out in the whole shopping mall. If you are buying a few counters at a certain activity, you can accumulate the small ticket and finally calculate the total deduction amount.

The temptation of "universal" is undoubtedly much more favorable than the use of single cabinet.

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E-commerce for the traditional

Undoubtedly, it is a huge challenge. This National Day War, the major department stores will also burn the flames of war.

The big Eastern Department Store launched the online group 260 yuan, 300 yuan. The eight hundred companion is a 1 yuan purchase and a micro powder Festival. This year, two department stores have launched WeChat mobile games to win the corresponding coupons.

In addition, catering is also a magic weapon for attracting tourists. Careful citizens can find that people in front of the main shopping malls, shopping centers and hotels are queuing up one after another, while other department stores are few.

In the business war business, the big east combines the 15 catering enterprises around to fight business. On the 26 anniversary of the big Eastern Department store, the 15 catering enterprises will open group buying, and consumers can advance the online coupons in the US group to avoid being hungry because of congestion.

In addition, restaurants in the Suning Plaza, represented by food and beverage, have launched the banner of promotion.

Analysis of the industry, if every node promotion is "business war 1" version, increase the theme of cultural activities to attract popularity is the "commercial war 2" version, then the online and offline, to increase the alliance of the united front of the United Front can be called the "business war 3" version.

In addition to the "positive culling" in the commercial war, many department stores are spending their minds to compete for customers from the perspective of humanized services.

The company has launched a free rental charge service.

To register with the ID card and pay a deposit of 200 yuan, you can borrow the rechargeable treasure that you can carry freely and charge the cell phone. After the charge is completed, you can return the deposit to the main station together with the rental documents.

Big Eastern Department store, eight hundred companion, and far east department store have baby carriage and wheelchair rental services.

The Far East department store and the eight hundred friends provide a deposit to borrow the umbrella of love.

After the adjustment, the great Oriental opened a jewelry experience shop at the jewelry Museum. The Marie Lynn Hall of the elegant Museum has set up a coffee shop. The 8 floor, Roof garden, has opened a beauty salon, so that members of the cosmetics department can enjoy exclusive beauty secrets.

The industry believes that shopping malls, especially high-end shopping malls, add these humanized services to the convenience of the public. Although they will not give instant results to promotional activities, they will set up a sense of responsibility and humanization in the minds of consumers, and will be more favored by consumers in the fierce promotional war and price war.

A few hundred meters long Zhongshan Road converged on seven or eight large department stores. In the second half of last year, Suning and Hang Lung opened, and last month, cloud top goods opened, followed by T12's coming to meet customers. In addition, there were many shopping centers opened in the outlying Wuxi. Many people in the industry predicted that the department store would usher in a war.

"The competition environment of department stores will become more and more intense". This is the consensus of several shopping malls in the city center. But half a year later, they do not seem to feel too much influence.

Analysis of the industry, for the future development of department stores, the eastern idea is to make differentiation as far as possible.

In recent years, the Great Eastern has gradually reduced JACK&JONES, attachment and so on, which is almost the "standard" brand of shopping centers. The purpose is to compete with shopping centers and attract different customers.

The eight hundred partners began to focus on daily sales, minimizing the large-scale promotional activities like brand days, improving marketing capabilities through specific services and details, and avoiding customers' "numbness" in promoting sales.

Parkson said it would enhance its membership rights and do its own young fashion features, while increasing its membership through more activities.

And Hang Lung is taking the high-end line, always noble and colourful, has her own customer base.