Which 8 Offers Do American Retailers Often Offer To Attract Consumers?

In September 26th, we learned that every time we walked in

A grocery store or a large retailer will always have a marketing campaign that aims to attract consumers to buy more.

According to the survey, the amount of global market research and business information spent in the world in 2013 amounted to US $60 billion. These surveys include what consumers buy, when to consume, and what attracts consumers most.

Besides,

Sales strategies emerge in an endless stream, and even unwittingly integrate into the consumers' circle of life.

Which 8 offers do American retailers often offer to attract consumers?

(1) free delivery preferences

Online shopping is too convenient, but many consumers are unwilling to pay the freight.

As a result, online retailers often offer free delivery preferences, but there may be strings attached.

For example, it is necessary to spend more than 30 US dollars, 50 US dollars, 100 dollars or other amount to get free delivery service.

It is believed that many people's experience is to save freight and spend more than 15 US dollars to get free delivery service, eventually exceeding the original planned consumption.

(two) buy more concessions.

Grocery stores or supermarkets in the United States like to offer 10 dollars and 10 items of discount, not only for 1 dollars, but also for a free item.

It can even mix different products, so as to attract consumers to buy more.

In the end, consumers buy 11 different products, which are not even needed at all, and the original price may be only $1.09.

When consumers see 3 dollars, two products, 5 dollars, 4 products or 10 dollars, 10 products, even if there is no need to buy more, consumers are easy to fall into the trap of marketing.

(three) buy one get one discount.

This is the same as in many preferential policies. Many retailers offer buy one get one, buy two to send one, or buy multiple products, and get half price.

Like the strategy of buying more and sending more, consumers always think that not buying much is a loss, and ultimately buying a bunch of goods that are not needed.

(four) full sale

The other way is to make a full list of retail products, such as buying printers, computer software and a notebook computer. This combination is cheaper than buying printer and computer software individually.

However, consumers may already have a printer that requires only one laptop and software, but ultimately it will not match the attractiveness of the preferential price, and spend more than 300 US dollars to buy a whole set of combinations.

(five) coupons

There are good or bad coupons, some consumers may never want to buy beauty products, but receive $100 coupons, plus the minimum consumption conditions, but eventually spend more than 100 dollars to buy beauty products.

Therefore, if you do not receive the coupons, you may not buy the relevant products.

Of course, if consumers are in need, the discount offered by coupons is also a good choice.

However, consumers must confirm that the price of coupons is cheaper.

(six) sales activities

Quite a lot

Or retailers will also launch holiday sales activities with a discount of up to 70% to attract consumers.

In fact, not all goods are as low as 70%. Only one shelf can be as low as 70%, while other goods only have a 20% discount.

(seven) incentive scheme and membership card

These incentive schemes and membership cards are actually retailers' strategies to attract customers to come next time.

For example, Cole Kohl's department stores offer concessions, but consumers have Sears Sears membership rewards cards. They may prefer to go shopping at Sears to increase their membership scores.

Equivalent to gas station, grocery store or chain hotel membership card, consumers may no longer sell goods to three stores until they go to stores with rewards cards.

(eight) psychological price

Many consumers have also found that most goods are marked 99 cents. In fact, this is psychological price.

For example, a product is priced at $19.99, and subconsciously, consumers will always consider it cheaper than 20 dollars.

This is how businessmen make use of psychological pricing to earn more profits. Consumers seem to be easily manipulated by a price tag.