"Slow Sex Business" Shop No. 1 How To Turn Over?

Dr. Walton, a professor of Decision Sciences at Penn State University's Walton School of business, and vice president of DELL global procurement and vice president of global supply chain of Amazon, are different from his rival's Jingdong style.

At the helm of Jingdong, the local Zhongguancun style has been barbaric and fast growing.

The shop No. 1, which was under the control of the gang, appeared to be steady and steady.

Because foreign enterprises pay attention to steady progress in accordance with the plan, China's local electricity providers have implemented a jump of 30% this year, an increase of 60% in the coming year, a jump of 200% in third years, and Ali and Jingdong.

Perhaps it is this experience that made the earliest online supermarket in China.

Despite being a "dark horse" in the Chinese electricity supplier industry, the dark horse finally failed to become a giant horse, and then stumbled forward and eventually sold it to the supermarket giant WAL-MART before the next spring.

People in circles are blunt.

Shop No. 1 has fallen out of the first camp of the electricity supplier, and it can not compete with ALI, Jingdong, Amazon and other electronic business enterprises, and its influence in the national market is also difficult to improve qualitatively.

But Yu Gang still has some strength to fight repeatedly.

In 2014, the electricity supplier became the capital's hottest area. Jumei.com, Jingdong and Ali came on the market, and they were all heavyweight players who valued over 3 billion, billions and billions of dollars.

There are already 3 major listed companies in the electricity supplier's plate, including vip.com, Dangdang, Lanting Pavilion and Mcglaughlin.

In the future, in WAL-MART's "Godfather" holding mode, there is a slim chance that the number 1 shop can be listed independently.

A few times ago, the industry has repeatedly reported that shop No. 1 will once again sell itself to Huarun, although the 1 shop denied this, but the future of the 1 store does look a bit gray. What is the focus of its future? And what road has the 1 shop taken on the road to the previous e-commerce?

In this regard, recently, in an exclusive interview with Tencent science and technology, he gave annotations.

In recent years, shop No. 1 has given the outside world a warm impression.

Especially after being bought by WAL-MART, WAL-MART is famous for its slows.

But this year, there seems to be a change. On the one hand, shop No. 1 will spread advertising to Beijing Shanghai and other broad fields. On the other hand, it will constantly cut into new fields such as overseas shopping, pharmaceutical business, Internet Finance and so on. "In the future, shop No. 1 will still be positioned as an online supermarket for fast moving products, and its focus will be on three blocks. First of all, the power of mobile providers, followed by regional expansion outside Northern Guangzhou first tier cities. Finally, we will constantly optimize our supply chain, improve efficiency and reduce costs."

Yu Gang said that at present, the turnover of store No. 1 has been raised to 18 days, and the average level of the industry is 30 days, which will greatly optimize the efficiency of the supply chain.

It seems that in the next two years, mobile providers will truly become the main battlefield of e-commerce.

At the moment, the number of sales in the mobile terminal of No. 1 store is 28%, which will reach 40% by the end of this year, and will exceed 50% next year. The mobile terminal will become the most important part of the company.

By the end of 2013, China's mobile subscribers had reached 500 million, while PC users were 590 million; but the growth rate of mobile users was 19.5%, while the growth rate of PC users was only 6.8%.

The prospect of mobile terminal providers can be expected.

However, in the mobile Internet era, the electricity supplier is different from the PC Internet era.

It seems that mobile telecom is not a simple migration of PC terminals. It can not copy the PC terminal in mobile scanning, image recognition, geographic location application and marketing methods.

"Electricity providers must make their own lives, otherwise they will lose their survival.

The peak of customer shopping at mobile terminals occurs at night and weekends. Compared with the PC terminal, the price of mobile terminals is low, the frequency is high, and the flagship is short and fast.

Some smaller or less valuable categories, such as group buying, flash buying become the favorite of users in mobile terminals, while some large and valuable products such as home appliances are not selling well at mobile terminals.

In 2014, with several big platform electricity providers coming on the market, the old ones are constantly being torn up, and there are few remaining vertical businesses.

In August, men's clothing brand NOP fell; in mid September, dream bazaar was sold to the American clothing road group for $20 million.

The vertical electricity supplier in China has once again welcomed the new round of shuffling after the collapse of 2012.

In just told Tencent technology, before the brand electric business collapsed, because the thousand regiment war, capital into the same field, the result of the wave of the sand.

The latest round of closure is the inevitable result of the strong Matthew effect in the industry. Investors are becoming more rational and users are concentrating on the big platform. Those who rely on inefficient supply chain will continue to fall.

"The electricity supplier will continue to move towards platform, so that the efficiency and value of the system, process and traffic will be maximized.

Vertical electricity providers must have special barriers to develop, or there are barriers to policy, such as medicine, etc., or there are professional barriers, such as wine and cosmetics.

This is just emphasized.

It is worth mentioning that at present, the fresh electricity supplier has become the popular fried chicken in the electricity supplier segmentation industry. The potential is huge but it is difficult to make profits at any moment.

Everyone is confident and uncertain. No one has a very good starting point.

The marketing mode and product category are easy to duplicate, and the final competition is the supply chain.

Yu Gang said that in the future, the coverage and distribution services of the domestic logistics network will eventually be improved, and e-commerce will sink to the three or four tier cities, and the complementary and interoperability of O2O online and offline will eventually usher in a new development.

When talking about the detours, I just admitted that the outsourcing of mobile terminals is a huge mistake, because every time we try new things, we have to go outside, and our thinking methods can not be conveyed. At the same time, the earliest underlying wireless architectures, such as shopping cart, search and so on, do not need to be restructured at all, which wastes a lot of energy and financial resources.

He disclosed that the Android group has the highest user level in the current mobile e-commerce platform, but the conversion rate of iPhone and iPad is even higher, and the Windows platform basically needs not be considered.