Big Data Gradually Integrated Into Garment Customization

"Through the data collection of human body size, online ordering, and offline integrated supply chain processing system, a suit can be completed within 7 days from customization to delivery."

Sheng Wubin, general manager of Ningbo Ming Lang Garment Co., Ltd., told reporters that this customization mode is different from the traditional custom processing production. It also uses the advanced IT information technology, such as storage and calculation of big data, which has greatly highlighted the demand characteristics of the current consumer market for individuation, wearing comfortable fit and fast delivery garments.

As far as Ming Lang's customizing service is concerned, both domestic and overseas consumers can input data such as body shape and so on through special software systems, choose fabrics and models, and hand write personalized signatures.

Sheng Wubin said: "this mode is different from the traditional custom of" small workshop type ", which can guarantee the quantity of products and the speed of delivery. It also preserves the personalized characteristics of advanced customization.

"At present, the differentiation of consumers and the difference of consumers' income level and value orientation result in differences in consumer demand, and customization is catering to people's pursuit of quality and personality, which is truly personalized consumption."

Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of international trade, pointed out the trend of the consumer market nowadays. Because of the accurate positioning of the consumer market, Ming Lang successfully realized the pformation from OEM to ODM and then to OBM.

Told reporters

It has become the target of "big guys" in the industry.

Some well-known domestic clothing enterprises have focused on customized business, cloud customization, C2B, C2M and other hot words.

"In order to

Group, for example, they spent more than 10 years to spend hundreds of millions of yuan to develop a set of the world's only large supplier platform for men's suits and customized --RCMTM platform for advanced customized supplier platform.

Lin Yunfeng said, "when we visited the red collar group custom-made garment production line, we saw that in a formal production line, it was not the clothes and styles that people usually saw on the suit production line, but the clothes with different specifications and styles. The red collar realized the personalized production with industrialized means."