Reality Show Is Hot And Hidden. Outdoor Brands Don't Get Lost.

With the popularity of last year's "Daddy's going there", outdoor reality shows have entered the outbreak stage, and various TV stations and Internet media have been competing to develop such programs.

Some people in the industry believe that documentary reality shows have always been the mainstream in foreign countries. With the increasing acceptance of outdoor reality shows in China, it will become a popular trend in China.

The program has aroused public concern about outdoor sports. Outdoor brands are also eager to try and feel that the era of "universal outdoors" is coming. Not only has many family and parent-child outdoor equipment been introduced, but also some brands have been added.

However, there are still a lot of worries about the popularity of such programs. The outdoor brand is good enough to ride a ride, but it should not deviate from its established course.

Chinese people like to join in the bustle. The development of such programs by TV stations and websites is red hot, but the levels are uneven. Moreover, short time bombing the audience is easy to cause aesthetic fatigue.

After heat, it tends to be dull.

Hidden danger two: hot single

Most of the outdoor reality shows are "star + children" mode. Most of them are in the form of introduction or reference to Korea. There is no shadow of American survivor. The taste of tourism is far outdoors.

It is not outdoor life that attracts audiences, but a lot of stars. In essence, it is still a consumer star. It is not different from "good voice" and "good singer".

If compared with the programs like "good voice" and "good singer", outdoor programs such as national athletics, outdoor survival and parent-child interaction lack the development of late industry, which directly affects the vitality of the program.

In fact, it is worth exploring for the tourism chain to promote tourism and build a tourism brand, develop consumer products and so on, but it is still in the blank.

The potential of the outdoor market is undoubtedly due to the improvement of people's living standards and health awareness, not just because of several TV shows.

Outdoor brands are developing rapidly with the help of external factors, but they should identify their location, decide which consumers to choose and what products they bring to them, otherwise they will drift along with the flow, and create a century old shop after all.

Here is the latest two years outdoor reality show by Xiaobian.

Hunan satellite TV:

Where is daddy going?

From the MBC Korean TV station's introduction of parent-child outdoor reality show, star Dad took care of the children's daily life in 72 hours of outdoor experience, and jointly completed a series of tasks set up by the program group.

:

Go ahead bravely.

CCTV-14 children's channel "fantasy" in a large outdoor reality show series, known as the CCTV version of "Daddy where to go" by a group of movie stars and children formed a team to complete a number of tasks.

The most wild holiday

CCTV's original outdoor reality show, two special teams composed of six pupils of different personalities, went to some nature reserves to complete the "mysterious" task, and felt the close contact between children and nature.

Tianjin satellite TV:

Secret land

Outdoor survival limit programs, stars will rely entirely on their viability to survive in the wild, but the program group also provides a very professional outdoor supplies, but also recruited the most senior outdoor professionals and special forces veterans to participate.

Jiangsu satellite TV:

"The mood for love"

After the "90" experience of rural life, the first quarter of the program is mainly to reflect the emotional problems of young people. The new program is to show the pformation process of the 90's female stars, and the protagonists will turn from the girl next door to the star of the 90's.

Orient TV:

Grandpa of pattern

The star outdoor travel reality show, the four "Grandpa" who traveled over the flower in France and Switzerland started their journey. Besides the four "Grandpa", there was a young actor called "Porter".

Shaanxi radio and television:

"Cross country winning"

The outdoor sports reality show of tourism culture has used more than 30 HD cameras, including aerial photography, underwater photography and self-made helmet mounted cameras.

Challengers from the United States and China have been tossing in mountains, rivers, alpine meadows, towns and ancient villages in Langao, Shaanxi. They have been wading mountains and wading through the wind, enjoying the local characteristics of Langao, and completing unexpected tasks at the same time.

Youku:

Companion line

On the one hand, China's Internet self made outdoor reality shows, on the one hand, take the homonym of "companion" and "brigade". On the other hand, they also use "lovers" to represent lovers, friends, friends and family. This is a young man's journey, defining the style of the program as "integrating the dream, love, friendship, courage and action of the new generation of young people in China."

LETV:

Let's get together!

The large outdoor outdoor reality show jointly produced by Dongfang TV and the TV program promoted the national campus sunshine sports activities. 12 entertainment stars went to schools around the country to pick a class, live together with the students for 5 days and 5 nights, train 20 people 21 feet leggings, and meet other 3 school teams.