Mountaineering Hot Walking, "Ripening" Outdoor Products Market

"National day 7 days long vacation, our fixed donkey circle has agreed on the destination, will go straight to Sichuan, to buy a rainproof and windproof thick assault clothing is very necessary."

Yesterday, Miss Wang, who was purchasing in Guanqian Street, said she wanted a professional outfit for outdoor brands.

Yesterday's autumnal equinox, all said that autumn and high mountains, just entered the autumn, outdoor supplies market has been bustling, The North Face, Columbia, Pathfinder, Northland and other brands to promote the market.

Businessmen revealed that sales of outdoor products in Suzhou city increased by 30%-50% over the same period last year.

According to the insiders, the trajectory of the outdoor goods market is now indistinct. 10 years ago, the sports brand was gradually rising.

Sales increase 50% in one year, outdoor instead of sports brand

"Once we took part in outdoor activities, we would specially choose running shoes, climbing shoes and so on, but at that time Adidas, Nike and other sports brands dominate the whole world."

Mr. Liu, a dealer in outdoor products, said he had no outdoor concept before his impression, only sports brand.

However, in recent years, Mr. Liu has felt that the situation has changed quietly: with the further deepening of sports specialization, sports brands are losing gradually in the outdoor market, and outdoor products are entering the field of vision with a strong attitude of "extreme professionalism and subdivision", and sales volume continues to rise.

Yesterday, wind and rain, and not holidays, several department stores outdoor goods hall but endless flow, is busy.

Coincides with the 80th anniversary shopping malls of the people's Mall, outdoor promotional efforts are very large, many consumers to a special hall with a complete set of lines.

"The adjustment of shopping malls this year has greatly expanded the outdoor brand management area."

Liang Xiaodong, an outdoor product manager at the people's market, said that sales of outdoor products have been rising this year, and the number of weekly outdoors has increased by 30%-50% per week.

On the anniversary day, the increase in sales of outdoor products was even more unexpected.

Liang Xiaodong opened the computer sales records, the reporter saw the outdoor brand collective refresh record: the domestic outdoor leader's Pathfinder sales last year 3 days sales only 4000 yuan, and this year's year-on-year was 45000 yuan; the whole outdoor sales surged from last year's three day's 44908 yuan to nearly 280 thousand yuan this year, a sharp increase of 504%.

"Even in the traditional off-season summer, outdoor products still perform well."

In the summer, people prefer floated outdoor activities such as rafting, and they are very popular.

Recently, there are many plans for mountaineering trips on National Day holidays, and people who buy hikers, outdoor tents and rock climbing equipment are getting more.

According to the "China outdoor products market survey report" released by China Textile Business Association, in 2013, the total retail sales of outdoor products in China amounted to 15 billion 380 million yuan, up 16.2% over the same period last year.

Among them, the demand for clothing is the largest.

In outdoor sports, mountaineering, hiking and camping are the most common.

Skin clothing, fast drying pants, and more professional outdoor products sell well.

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After walking into a new fashion of modern leisure life, consumers' professional requirements for related commodities are also rising.

"This is why sports brands can no longer meet demand."

Mr. Liu, a dealer in outdoor products, said that modern people are no longer satisfied with wearing pairs of sports shoes for mountaineering, but for a pair of professional mountaineering shoes, they need hiking shoes on foot, while running shoes should be provided for running in the morning.

As a result, the industry generally believed that outdoor brand replacing some traditional sports brands is the trend of sports industry development, and the outdoor market is replicating the golden track of sports brand in the past ten years.

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Products are subdivided to the extreme, from head to toe, from line to application.

Mr. Liu said that each category can distinguish many fine varieties.

For example, clothes, skin clothes, warm clothes, fast drying pants, cross-country pants, polar conjoined down jacket, ultra light down jacket, windproof cross-country jacket.

It can be subdivided into a suit of velvet jackets, a down jacket and a compound assault garment.

"Clothing is mainly differentiated according to the environment." Mr. Liu said that the outdoor clothes in extreme mountaineering, outdoor hiking, outdoor travel, outdoors, skiing and skateboarding are completely different.

Outdoor hiking usually involves walking, mountaineering, crossing, drifting and other outdoor sports skills. It requires clothing such as assault clothing, sweaters, large backpacks and so on. If only in cities or surrounding areas such as short distance travel and camping, equipment requirements are relatively low, as long as the use of fast dry pants, fast drying T-shirt, small backpack will do.

Functional clothing also has higher quality requirements. For example, the skin coat has the functions of windbreak, waterproof, wear-resisting and so on. It also has the function of sunscreen, and the UV protection coefficient reaches 40+.

Outdoor shoes are generally divided into mountaineering shoes, cross-country shoes, hiking shoes, running shoes, travel shoes, camp shoes, etc.

If you want to break up according to the outdoor environment, there will be more. For example, if you need to re load hiking or hiking, you need to buy wearable outdoor hiking series. When running outdoors on plain alley or water surface, you need to wear waterproof and supportive outdoor shoes. The short distance walk that requires wading is the best choice for shoes with good air permeability and wading holes on both sides and bottom.

There are more supplies. Knapsack, waist bag and satchel are common items. There are also toiletries, double people, three person double bills, down sleeping bags, folding chairs, solar panels and thermal kettles.

It's hard to list every one.

"The outdoor products are doing really well, and think of unexpected things."

Recently, Miss Tao, who was fascinated by camping, said that she had bought a fur collar collar a few days ago, wearing it very comfortably, most of all, being super warm, and it was super practical for the donkey friend like her.

According to businessmen, there is also a solar panel, which is also very popular and easy to operate. It can directly charge the solar panels to the mobile phones and tablet computers.

Outdoor fashion is a fashionable sport.

Walk into a few outdoor products brand hall, face a fresh and fashionable fashion.

Powder green, rose red, mustard yellow, treasure blue and so on let people see before dawn, sports leisure funds are placed in a prominent position.

It is understood that a few years ago, professional outdoor brands only Columbia leisure.

Since last year, many brands such as The and North Face have added a lot of sports and leisure expenses without changing their fabrics.

Yesterday afternoon, Ms. Zhou spent 2980 yuan to buy a Northland assault suit for her son.

"The practicability of the main fancy clothes can be detached and dual-use, and the wind and rain prevention, and the wind and rain are not afraid."

In terms of functionality, she says, sports brands have been left behind by outdoor products.

The clothes are very thick. It is easy to wear for two years. The style is very casual. Dark blue is the main color inlaid with bright yellow color.

"In fact, nowadays people who choose to buy are not used for outdoor sports. Many people wear it as a fashion."

Liang Xiaodong, an outdoor brand manager of the people's market, admitted that this year's outdoor leisure activities, which combine sports and fashion, are more, and account for nearly 30% of sales from sales.

Outdoor products continue to subdivide business, nuggets and children outdoors.

A "Daddy where to go" has heated up the children's outdoor products market, and parents are watching the fashionable outdoor sports equipment of the dramas and imitating the children's dress up.

Last weekend, Mr. Wu bought an outdoor brand outdoors brand camel, a double-layer assault suit and a quick dry trousers. After buying a turn, he saw a small camel hall next to him. He also bought a suit for his 5 year old son.

He jokes that the father and son can dress up for television.

"The sales of children's outdoor products have increased by 300%."

According to the person in charge of children's cabinet at the people's market, although there is no such increase in outdoor outdoor products, this market has become increasingly mature.

Not only in the category and function of the subdivision, but also in the crowd to further subdivision, the industry believes that this is also one of the outdoor brands into the performance of prosperity.

When family outdoor becomes a trend, developing the same series of sub brands is the best choice for expanding market and increasing share.

The outdoor brand Pathfinder has officially launched its outdoor children's clothing business this year; the lion brand outdoor is also ready to start the "little lion" to cut into the outdoor field of children with great potential for growth.