How Can Fashion Store Promotions Be New?
Some people say
Promotion
Pulling the sales volume of the market is a good weapon for the brand to develop the market, and also a magic weapon for the terminal to expand its sales volume.
However, after several years of mutual rip off between brands and terminals, sales promotion activities gradually lose its power.
You discount, I give gifts, the same way, the lack of new theme of activities, so that consumers are already numb, and will not be interested in promotional activities.
Therefore, the current terminal promotions are year after year, with no creativity every year, which seems to have lost its proper functions, which makes the world confused and how to promote sales success. Therefore, this article expounds the promotion from various aspects, hoping to provide some references for the industry.
Promotional
mode
The way to promote sales is to buy gifts.
Discount
, joint promotions, thematic promotions, spot trials, consumption scorecards, cash return, time limit rush shopping, community promotion, special offer promotion and so on.
These promotional activities have their own advantages and disadvantages.
How to use these promotional methods flexibly depends on many factors such as local consumption environment, customs and habits.
In addition, these promotional activities can not be copied completely. Terminal providers should formulate effective promotion methods according to their consumption characteristics.
If the site is tried on, it will achieve satisfactory results in the south.
Therefore, in line with local conditions, we can make good promotional activities.
Promotion needs great efforts.
Being cheap is a major characteristic of consumers. Therefore, we should give full consideration to this aspect when we do sales promotion, so that the sales promotion will be successful.
A few days ago, a home dress brand, when opening a new shop, made a "buy one set of household clothes" activities, because the discount is unprecedented.
So, attracting many consumers, when the terminal shop has not yet started business, early in the doorway lined up.
On that day, the store was crowded with people.
On the one hand, the brand achieves the effect of publicizing the brand image through activities.
On the other hand, through such activities, we can open the market quickly and lay a good foundation for follow-up business.
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