Brand Clothing Shop Workflow

A perfect and efficient shop management process can not only increase sales, but also enhance customer loyalty to the brand. One of the important reasons for the success of the brand is that it has done enough articles from clothing design, marketing network to image design, and has always been among the top sales of women's clothing in China. A large number of loyal customers are attracted by the women's clothing, and the fixed customer source supports its market position. No matter how bad the market environment is, there is constant support from customers to shield them from the wind and rain. Now let's take a look at the sales process of the brother's terminal store (take VIP management as an example) to see what kind of process it achieves to achieve stable development of terminal customers.

Focus: publish rank, sales total and analysis, identify main thrust and target, product cognition, dress matching, customer aggregate and analysis, customer orientation and invitation, customer maintenance and development and filing, sales insights and sharing.

Key words: determine the main push and target, customer orientation and invitation.

　　 First, Time work Step content remark

1. 9:00, set up the morning meeting to check the appearance.

2, the new product notification, has broken code to remind.

3. Summing up the first day store. ranking And full store ranking and full store ranking, booking the sales target today;

4. Summing up the first lord's contribution. Sale Situation, according to the actual situation of our shop, set the sales target of the main push.

5, according to the new incoming goods and the main purpose of the day, match the exercise content and goals.

6, each person is prepared to confirm today's contact client plan. Briefly, everyone participates in morale and encourages the use of the blackboard.

At 9:30, the background music should be set up to be hygienic, relaxed and elegant, avoid strong rhythm; arrange side bars, warehouse shelves, change models, hang plate leaking boards, repair boards in time, store broken codes and make timely completion.

10:00---11:40 is officially open to ensure that guests are in place, reviewing customer information and making phone calls.

1, make an appointment to buy clothes, for the appointment of guests to prepare clothes;

2, daily greetings to contact the feelings;

3. Register the telephone book carefully.

4, review customer information on the same day to make plans, call second.

1. New fitting and matching exercises.

Familiarity with new models and selling points. Pour into the original original flavor suit, continue to practice.

2, replace original knowledge with original taste, familiar with collocation method;

3, find suitable people for the new suit, and telephone the notice.

4, heavy and no weight, grouping, designated person to make records.

5, the original package has not matched the guests again notice.

Lunch in batches at 11:40

At 13:30, the queue was concentrated and the afternoon meeting was summed up yesterday to learn about the customer situation.

1, remind customers to return visit according to records.

2, check common ground and encourage each other.

3, learning professional information on the performance of employees, commended on the spot, criticized privately.

At 14:00, new models and suits are displayed. The model walks and the groups display them.

Call at 14:30. Customers will pay a return visit.

1, solve problems and solve them in time.

2. Make a record of the guest who has not been contacted.

　　 Two, simulated sales. Professionalization of sales remarks, enhance persuasiveness.

Three, group practice.

Four. Collocation exercises:

1, focus on the main push, inventory key matching exercises, continuation of a series of combinations. With different combinations of different scenarios.

At 16:00, fill in customer information to make basic customer information for the purchased guests.

2, to every customer who enters the shop, as long as there is a tendency to purchase, try to leave a phone number and cultivate customers. Note number, knowledge of fabric group, business knowledge QA, fabric maintenance, washing methods, sales remarks.

Group dinner at 18:00

Write a co book at 19:30.

1, the question of the day (sales, collocation, etc.)

2, everyone will write on that day's experience.

Finish the business at 22:00, check the water and electricity switch and so on, confirm the work, check the handbag before leaving the shop.

Attachment: how do we arrange the new shopping guide for 7 days?

On the first day, we should know store personnel and organizational framework, corporate culture, shop rules and regulations, salary system, shop reward and punishment system.

The second day, recognize the target customers, recognize the tag, the commodity price, the commodity series style.

On the third day, I am familiar with the tag and the price of the goods again, and I am familiar with the eight services.

On the fourth day, I am familiar with the shop regulations again, and I am familiar with the tag again.

On the fifth day, be familiar with store warehouses, organize warehouses and iron clothes.

On the sixth day, once again familiar with the warehouse, finishing the warehouse, ironing clothes.

On the seventh day, the eight stage of the drill service is sold separately.