Qingdao Red Collar Opens New Mode To Test Water Internet

　　 Implementing personalized customization scheme and intelligent matching technology of big data

Different from the production line of traditional garment enterprises, it is located in Jimo, Qingdao. Qingdao red collar Clothing Development Co., Ltd. (hereinafter referred to as the "Qingdao red collar"), every Western-style clothing that the sewing machine worker handles, from the large version to the cloth, to the button and the line color, are very different.

In mid last month, Li Jinzhu, executive vice president of Qingdao red collar company, told reporters that the mystery of this pipeline is that it adopts the personalized customization scheme of consumption link and the intelligent matching technology of big data in production. Through the process transformation, the Qingdao red collar has realized the consumer remote customization, the factory immediate order production, has omitted the middleman link.

Li Jinzhu introduced that the custom size data of clothing will be directly transmitted to the big data analysis system of Qingdao red collar headquarters through the Internet. After that, the data will be matched to each garment link, and it will be displayed on the electronic screen in front of the assembly line workers.

Unlike traditional garment factories, because the order is random and the type is dispersed, the clothes on the Qingdao red collar suit assembly line are likely to be not heavy. For sewing different styles of clothes, there are nearly 20 bobbins on the top of the sewing machine, while on the traditional production line, each sewing worker needs only 1 spools, because each garment is the same. "This technology has been researched and developed for 11 years. The core concept lies in the garment customization garment solution, which is produced according to the needs of customers. On the one hand, it eliminates the cost of sales channels, and on the one hand, it also maximizes the inventory of enterprise products." Li Jinzhu said that at present, Qingdao red collar has broken through the most difficult version of customization, and achieved "one person, one edition" through matching big data.

Li Jinzhu told reporters that using industrial means to make personalized clothing, the proceeds are 2 to 10 times the average clothing. But truly industrialized. Customized In the process of production, it is necessary to increase the demand of customers to the whole process of design concept, production process, logistics system and after sale service, which is reengineering of business mode for enterprises.

　　 How to do and do is equally important.

In 2014, when more and more traditional industrial enterprises began to think about how to transform the Internet age, Qingdao red collar's "C2M", that is, "Customer to Manu-factory (customer to factory)" mode was on fire. Personalized customization industrialization, channelization, big data... With these fresh concepts, Zhang Hong, chairman of Qingdao red collar, became the top guest of the major manufacturing transformation forum.

Zhang told Business Daily reporters that when clothing companies compete to enter the mall, making "C2M" has become his dream. In this mode, the factory turned into a factory. Internet The digital platform receives and analyzes the customized information sent by the terminal consumers, while the workers use the computer screen to read the working instructions transmitted instantly by the platform. All instructions are derived from the orders of consumers, and enterprises can achieve zero inventory.

Another thing that makes Qingdao's red collar famous is Zhang Ruimin, chairman of Haier group's board of directors. Last December, Zhang Ruimin left a comment after his visit. At that time, he was thinking about how the traditional manufacturing industry crossed the Internet era, "from mass manufacturing to mass customization to meet the best experience of personalization", which is his praise of Qingdao red collar. Since then, Haier group has sent thousands of layoffs and accelerated the reform of internal market, and Zhang Ruimin himself described this reform with "suicide rebirth and suicide elimination".

Qingdao red collar has made the "C2M" in 11 years, and Lu Tai and the University have made an international norm in these years. There is no way for the clothing enterprises to get a long way. But Zhang has broken through the exploration of traditional business rules, and takes the demand as the core and channelized C2M Internet industry mode. It has no intention of giving a lesson to the traditional industrial enterprises that need to be transformed. The theme of this class is probably called "Internet age. How to do (HOW) and do WHAT" is equally important. "Dream is still there. If it really happens," For a unique Zhang agent, Qingdao red collar can turn the "C2M" mode into the sunshine road of garment enterprises. It still takes time to verify.