How Can The Price Be Reliable When Clothing Is Off Season Promotion?

The unreasonable price of clothing in off-season sales is an important reason.

Because according to the analysis of China's consumer income level and consumption level, the anti season sales of clothing should have a broad market as long as the price is reasonable.

The following Xiaobian for you to analyze how to carry out clothing anti season promotion pricing.

This should be analyzed from two aspects of supply and demand.

For consumers of demand side, when buying off-season clothing, the price of clothing is usually lower than that of the season.

This is different from the off-season sale of many farm products. The seasonal sales market of vegetables, such as vegetables, is a seller's market. All kinds of summer vegetables produced in plastic film greenhouse in winter are consumers' preference. They are products that can be consumed and obtained at the right time.

As long as the price increase is not too high, sales of such goods are smooth within the current income range.

The anti season sales market for clothing is the buyer's market. In the off-season sale of clothing, consumers can not wear them at once because they can not wear them at any time. If the price of clothing is the same as those sold in the next season, people will have no reason to buy them.

Because consumers' real income level and actual purchasing power are influenced by interest rates and inflation rates, it is better to deposit some of their income in a commodity that is temporarily not in use than to deposit interest in banks, especially when inflation is at a low level.

Therefore, as mentioned earlier, the anti season sales of clothing should be given a discount compared with the seasonal sales, so that consumers feel that they are worth buying now.

Here we need to analyze what kind of price we should set in the off-season sale of clothing so that consumers can have enough motivation to buy.

In analysis

In the pricing of sales, it is assumed that consumers are in accordance with the hypothesis of rational economic man in microeconomic theory through the process of purchase / learning, that is, consumers' economic behavior is conscious and rational, and their pursuit is maximizing their utility.

Anti season

The reasonable pricing of Chinese clothing can not only make

Manufacturers and sellers reduce the cost of inventory and seasonal fluctuations in production, speed up capital flows, and also improve the utilization rate of equipment in garment factories.

If the anti season sales of clothing have a better effect on balanced production, it can also improve the employment rate of clothing and textile industry.

Because China's income level is not high, for many middle and low income people, on the basis of reasonable pricing, the off-season sale of clothing can benefit consumers.