Double Eleven Near Physical Retail Is Now Finally Unable To Sit Still.

Online and offline to fight for "double eleven"

Xinhua News Network

The retailer finally can't sit still! Recently, Yintai business, five star appliance, ambitious three cell, and child king launched the lotus lotus action. It suggested that hundreds of retailers across the country should launch a full line attack and create the first China Shopping Festival during the "double eleven" period.

Under the line, from "cold right" to "active blending"

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"Finally, it is no longer just the game of the electricity supplier.

"We can no longer ignore" double eleven "and must take an active part in it.

"Before 2011, there seemed to be guests coming into the store with their eyes closed," said Jingxing, vice president of Five Star appliances.

On 2012 New Year's day, a node suddenly dropped all the stores.

In addition to the state's abolition of preferential policies such as the old ones, the most important thing is the competition from the electricity supplier. "

This "double eleven", the entity shop obviously has been ruthless.

It is estimated that there will be hundreds of retailers across the country to participate in the biggest effort in the history of millions of products.

At the same time, in order to facilitate competition with the electricity supplier, the five star also claimed that "to the physical store, we also deliver door-to-door: if customers do not want to carry large bags, they will launch more than full shopping, free door-to-door service.

We want to call on all physical stores to sell cheaper than online, and require all suppliers to give us the same price as online.

What a physical retailer wants to do is to ensure that consumers can get the same price from the online store.

Reporters learned from the new hundred, central and other shopping malls, "double eleven" specific promotional plan has not yet been released, but "hope that a slice of the cake is positive."

Joining the "double eleven" in physical retailing also means subversion of its traditional mentality.

"Electricity providers are forcing us to open our minds."

Jingxing said, "let's take a simple example. Now customers come to the store to buy things and take pictures. There is no problem. If someone wants to take a camera to shoot, someone must stand up and say that he is not allowed to take pictures.

But the Internet must be an open mind.

Whenever you open a cell phone, your price, and the price of your competitors are clear, then do you not allow him to take pictures? And in the Internet age, taking pictures is not necessarily a bad thing. Your stuff is good, or your salesperson is very handsome. If you shoot it online, is it a driving force for your store? That is to say, we have to change our traditional mindset and subvert ourselves, not because "double eleven" is created by the electricity supplier, and it scorn to participate.

Online, innovation

Line is also "Crazy", online nature is more spare no effort, with the power of the Internet, a variety of innovative marketing emerge in endlessly.

This "double eleven" is the first "double eleven" after the listing of Alibaba.

Compared with previous years, Tmall played a bigger role this year, putting forward three core directions: globalization, wireless and platform.

The slogan of "globalization" is "buying the whole world and buying the whole world". Domestic consumers can buy goods from the United States, Japan, Korea, Australia, New Zealand, Britain, France, Italy, Germany and other countries through "double eleven", and overseas consumers in more than 220 countries all over the world can also buy domestic goods.

According to reports, there are more than 200 overseas businesses directly into the domestic market, participating in the "double eleven".

In order to embody fashion, Tmall merchants will introduce stars, fashion designers, fashion media, designers at home and abroad to join the carnival of "double eleven".

On the 20 day, thousands of merchants rushed to Nanjing Suning headquarters to participate in key business communication sessions.

The purpose of Suning's meeting is very clear, that is, to join hands with all major businesses to prepare for the "double eleven".

"Store resources are scarce, but they are also free to the participants of the conference. They can display and recommend products to consumers through the form of easy to buy direct sale area, electronic display screen, two-dimensional code, physical objects, etc.

In addition, Suning will also open platform stores to the platform businesses, and the third party businesses will also support the store payment.

Li Qi, general manager of Suning computer division, introduced.

Guo Xiaowei, the head of Suning air conditioning division, said: "under the Suning line, a total of more than 2 billion resources have been invested, and the PC terminal, mobile terminal and store side have been opened up, and all products are allowed to make profits. The aim is to push the air conditioner market with an unprecedented sales promotion effort and sprint the sales target of 120 million yuan."

Express, offer high salary to recruit soldiers

Preparing for the "double eleven" is not only the online and offline businesses, the express industry has also entered the preparation stage.

The reporter learned from the Nanjing post office that during the "double eleven" period, Nanjing expects the average daily express delivery volume to reach 2 million 200 thousand, an increase of 50% over last year.

Reporters visited Nanjing three maowai express street, found that Tantong, rhyme tattoo on the door has been posted to recruit a number of management personnel, finance, customer service, salesmen, operators of large posters.

The responsible person of Yuantong outlets told reporters that after the National Day holiday, people began to step up recruitment. It is estimated that five or six outlets and sorting personnel will be added to each dot to deal with "double eleven".

Reporters in the 58 city, China Talent Network and other large recruitment website to see, Shun Feng, Bai Shi Huitong, Zhongtong, daily express and other companies are fighting to grab people, high salary engaged in express delivery personnel.

On the day only 21 days, there were nearly a hundred advertisements for recruitment couriers. Most of the monthly salary was above 3000 yuan, and there were even tens of thousands of salaries.

Not only did social express join the "double eleven" war, but even the postal company did not want to miss this business opportunity.

Yu Xiang, deputy director of the operation and support department of Nanjing branch of the provincial postal company, told reporters that the volume of business will increase by 20%-30% this year. In addition to increasing the number of people and equipment, the postal company will cooperate with Tmall to build 500 straight points. By the end of this year, 500 sets of smart parcels will be made.

"Relying on increasing people will definitely not work. Only by diverting channels can we slow down the pressure on the first line."

voice

Jing Linbo, deputy director of the Chinese Academy of Social Sciences evaluation center of the Academy of Social Sciences, as a new productivity, e-commerce will promote the pformation of production relations. As an innovative mode, e-commerce can pry the pformation and upgrading of traditional economy by providing new services, new markets and new economic organization.

Cui Zhong Fu, vice president of China logistics and purchasing Federation, shopping carnival is a challenge to logistics and also brings some opportunities.

The quality of logistics enterprises determines the scale, quality and efficiency of e-commerce enterprises, that is, the development of electricity providers depends on the scale of logistics and how far the logistics can go.