Popular Korean Dramas Are Favored By Popular Clothing, Cosmetics And So On.

In 2011, the TV play "

"A large number of Jingdong mall advertising has been implanted," the real goods, the whole network price "directly became the actor Huang Lei's lines, once was accused by the media of over touting Jingdong; a few days ago, the hot" Longmen Bureau of defense "is also embedded in a lot of advertisements, the story of the United States Rouge shop name of people suddenly realize.

China's men's wear has entered a trend in recent years.

In the movie "Beijing love story", Tony Leung made many customized texts.

Western style clothing is popular among audiences.

"I expect people to think of Yi Wen when they are thinking about what kind of clothes they are, but a group of people who have never tried to give up their future life after happiness, honor and frustration. They cherish their emotions, persist in their careers and have wonderful experiences. They are a group of men with stories."

Xia Hua, chairman of Yiwen group, described the ideal man's suit in an interview.

Besides Yiwen men's clothing, seven wolves, mascassini and so on are also gradually "electric shock".

A movie called "you at the same time" released on the 3 day of the mainland version of the "year of the year" has broken the box office for 100 million. For most viewers, "deskmate of you" is nothing more than an ordinary "youth nostalgia drama". But with the "wolf lion" Wolf Road, the seven wolves, macatini, Jordan sports and other representative enterprises of Fujian style clothing, it has become the costumes sponsor of the film. In recent years, the actors and actress Lin Gengxin and Dongyu Zhou put on these brand clothes to put on the mirror and view many scenic spots in Xiamen, attracting more viewers in Fujian to come to the cinema to enjoy the movie with "Min Feng".

Liu Yiqun, general manager and art director of Wolf Road Clothing Co., Ltd., said that in recent years, "after 80" has become the main consumer group. "Broad group and strong resonance" is an important reason for the high price of "Youth" box office. This is also an important reason for Wolf Road sponsoring your deskmate.

The seven wolves devoted their efforts to the "celadon". They created different fashion models for the actors in the play, showing the life styles of the city men, and several wonderful scenes in the play were also filmed directly in the shop of the seven wolves.

In the early 2012, the hot urban drama "Beijing love story", several leading men's suits were provided by seven wolves.

Analysts believe that the synergy between film placement and PR can achieve the simultaneous amplification of the two interests.

The traditional PR is independent, while the film placement ads are mostly sponsored by advertising. Its characteristics are low cost and no need to pay for larger production and dissemination costs.

Hot broadcast

In China, male and female lead players tend to be dressed up like "

"The brand of the leading lady's lipstick is sold to even the local products in South Korea, so it is obvious that the film and television works have a great influence on consumers.

In particular, some young stars who chase the stars will buy the same clothes in the movie because they like a movie star, even if the price is higher.

Therefore, many people will sell products directly under the name of a certain movie or TV drama, instead of selling them by clothing category.