2014Q2 Mobile Internet Market Size 44 Billion 490 Million Yuan

In the second quarter of 2014, the scale of mobile Internet market was 44 billion 490 million yuan, an increase of 25%, an increase of 104.1% over the same period last year. Promotion Activities, mobile shopping significantly increased, the mobile market has begun to warm up. The mobile Internet market presents a fast development trend. Internet Co and entrepreneurial companies accelerate the layout of mobile terminals, further explore new profit models, accelerate the commercialization process, promote the active participation of traditional enterprises by O2O, and further enrich and improve the mobile industry chain. The emergence of the concept of smart wearable devices and "vehicle networking" has expanded the scope of mobile terminals and provided broader market space for mobile Internet.

Mobile shopping accounted for more than half of the growth rate is good.

In the second quarter of 2014, the share of mobile shopping market reached 50.8%, occupying half of the mobile Internet. The sustained and rapid growth of mobile shopping is mainly due to the recognition of the huge commercial value of mobile terminals by the major business enterprises, accelerating the layout of the mobile shopping market, shopping App, mobile terminal special discount, mobile time limited spike and so on. It is intended to cultivate users' mobile shopping habits. Besides, mobile Internet is not restricted by the use scenarios, available at any time and anywhere, convenient and preferential stimulation, so that users' online shopping habits can easily migrate to mobile terminals. AI predicts that in the next few years, mobile shopping will continue to maintain a rapid growth trend, and the market share will further improve.

Airy viewpoint

2014 is a year of rapid development of mobile Internet. Internet companies, start-ups and traditional enterprises have come to realize the huge commercial value and unlimited possibilities of mobile Internet, and scramble to enter the mobile Internet industry.

In the second quarter of 2014, the investment and acquisition of giants continued. Alibaba group wholly acquired UC excellent vision. At this point, the layout of BAT three giants in mobile terminals is gradually clear, and the giant's advantage is move The Internet can continue. Alibaba is deeply involved in the electricity business, and at the same time, UC occupies a major entrance of mobile web pages. Baidu is deeply involved in search and traffic. At the same time, Yuri Huang is leading by 91 wireless in the field of application distribution. Tencent is deeply involved in social networking, and at the same time, it is committed to building a closed ecosystem in the areas of electricity supplier and payment. In the mobile Internet age, different from the traditional Internet have their own sites, the number of interdisciplinary areas is increasing. AI predicts that competition among giants will become more intense and intense. AI believes that with the continuous convergence of users and resources to the traditional Internet giants, the survival environment of mobile Internet startups will be even more difficult, and R & D will meet users' special needs. innovate Products will become the only way to attract a large number of users. In 2014, the main business mode of the mobile Internet was basically formed. With the massive user and traffic flowing into the mobile terminal, the major companies are expected to increase investment to further improve the speed of cash flow.