2014Q2 China'S E-Commerce Market Has Reached A Scale Of 2 Trillion And 800 Billion.

China in the first half of 2014

The shopping market launched the listing boom. Ali submitted the IPO document. Jumei.com was listed on the NYSE in May 16th. The Jingdong was listed on NASDAQ in May 16th. Based on the recently published Alibaba's IPO file and the latest financial reports of enterprises, AI consulting revised the market scale related to online shopping and mobile shopping, mainly involving the re calculation of the data and industry scale of the listed companies since 2013.

Market size: 2014Q2 China

Market trading scale of 2 trillion and 800 billion yuan, an increase of 19.7% over the same period

AI consulting statistics show that from the annual data, China's e-commerce market in 2013 exceeded 10 trillion, an increase of 24.9% compared with the same period last year. From the quarterly data, 2014Q2 China's e-commerce market overall paction scale reached 2 trillion and 820 billion yuan, an increase of 19.7% over the same period, an increase of 6.9%, the growth rate has been improved compared with the previous quarter.

According to Ari analysis, 2014Q2, the world economy continues to recover slowly, and the international environment of SMEs has gradually improved. Our government continues to enhance its financial policies and financial policies to support SMEs.

Domestic and international environment is better than the development of e-commerce between Chinese enterprises, thus promoting the growth of e-commerce market as a whole.

Market structure:

Ai Rui consulting statistics show that in 2013 China's e-commerce market segmentation industry structure, the proportion of online shopping pactions accounted for 18.9%, and by 2017, the proportion of online shopping market will exceed 25%; 2014Q2 e-commerce market segmentation industry structure, inter enterprise e-commerce is still dominant, accounting for more than 70% of the total, of which, B2B e-commerce pactions accounted for more than half; the proportion of online shopping pactions increased from 18.1% of 2013Q2 to 22.1% of 2014Q2, the proportion of online shopping increased significantly.

According to Ari analysis, 2014Q2, (1) the international macroeconomic situation and domestic policy situation are currently conducive to the development of e-commerce among enterprises, but generally speaking, the growth rate has remained stable. (2) in the online shopping market, enterprises have increased the layout of mobile terminals, and the rapid development of mobile shopping has become an important force to promote the development of the online shopping market; the Chinese online shopping market has continued to promote sales promotion over the years, at the same time, it has increased the promotion time and intensity, thus promoting the rapid growth of the overall market paction scale; (3) online tourism, affected by seasonal factors, five golden week will promote the steady growth of the online tourism market.

Overall, the online shopping market has become a major factor in the growth of e-commerce market. It is estimated that the share of online shopping market will continue to increase in the next few years.