Improving The Efficiency And Quality Under The New Normal Has Become The Conscious Behavior Of The Clothing Industry.

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In the face of changes and industrial development, although we are facing great challenges at present, the clothing industry has always been a fully market-oriented industry, and there has never been a "rescuer".

Chen Dapeng, executive vice president of the China clothing association, delivered an impassioned speech during the "2014 garment industry scientific and technological achievements exchange conference" held in Changshu recently. He believed that with the advent of the Internet era, the whole business environment has changed. The clothing industry must also make changes, from the production process to the new marketing mode, without changing, there will be no tomorrow.

In the process, "technology" will become a leading force in the pformation of the industry, and the key word to build a "strong garment country".

The essence of high speed regression under the new normal

This exchange will be held in Changshu. It should be said to be very specific and representative. Changshu clothing is well known throughout the country. It can be regarded as a weathervane of the industry. The phrase "often coming to Changshu" is very appropriate for the clothing industry, and Changshu can see the world.

Chen Huiliang, vice mayor of Changshou City, introduced the textile and garment industry as the pillar industry in Changshou City. It has the reputation of "two 100 billion". The turnover of clothing city in Changshu is over 100 billion, and the industrial output value of Changshu garment is over 100 billion.

But in recent years, especially in recent years, this golden number has begun to show signs of haze. According to a senior local official in Changshu, the enterprises that have said "good" are rare now, most of them are in a state of "getting along", and many other businesses have been "very bad".

Changshu

The industry is facing a very typical situation. Xie Ming, President of Jiangsu Textile Industry Association, said that Jiangsu's clothing enterprises are now under multiple pressures.

"The scale of garment industry in Jiangsu is about 340 billion (2013). Since this year, the garment industry in Jiangsu has increased by more than 9%, and its export growth has exceeded 8%, which surpassed the average level of the whole industry.

But because of the fierce market competition, rising costs and the pressing policy environment, how to improve the quality and efficiency and expand the profit margins of enterprises has become the theme of the pformation and upgrading of the garment industry in Jiangsu.

Xie Ming said that the conference on the exchange of clothing technology achievements is an opportunity for Jiangsu's clothing industry. Jiangsu clothing enterprises can get close to the waterfront, so as to inject ideas and water into the next step.

An expert in the industry has said that in the era of current technological innovation and endless cross-border integration, it is the best opportunity to calm down, think, study and practice the pformation and upgrading of the garment industry.

"Especially 13th Five-Year is coming soon. There will be many new opportunities for China's garment industry.

If 12th Five-Year is the continuation of 11th Five-Year, then there will be essential differences between 13th Five-Year and 12th Five-Year.

At the meeting, Feng Dehu, vice president of the China clothing association, made a comprehensive combing of the current situation of China's clothing industry. He pointed out that at present, China is in the economic shift period, and all kinds of problems are intertwined and superimposed. Under such a "new normal", many garment enterprises are not very adaptable and do not know how to go.

"We used to go to high speed, and we could not adapt to the ordinary highway when we were off the highway. Then we must adapt ourselves to the new normal and take the high speed road."

Feng Dehu said that the new normal has allowed enterprises to return to products and improve their efficiency and quality.

Li Jinzhu, executive vice president of the group, holds the same view: "the golden age of gold is over, and the garment industry must return to its origin and return to the essence of production and consumption."

Li Jinzhu said that in the era of consumer sovereignty, we must pursue more "extreme, simple, cheap and fast" consumption mode. The red collar digital large industry 3D printing mode is also upgrading. At this meeting, Li Jinzhu revealed for the first time: the red collar group will open a direct selling experiential shop named "Coolette" by the end of this year. On the basis of the original C2M production mode, it will integrate into the O2O mode of operation for two times to subvert, so as to create the "industrial and commercial integration of cross-border e-commerce direct sale mode". The C2M+O2O mode is entirely consumer centered, eliminating the intermediate links thoroughly, and truly creating value for the C end consumers.

This is a new model, and the red collar is leading again.

"China has always been behind others, and the next step is that China's garment industry will become stronger and stronger, and play a leading role. Relying on technological innovation to pform has become the industry consensus."

According to Feng Dehu's observation, before the technology innovation, the associations called for more. Now governments and enterprises everywhere have begun to take the initiative. "This is the endogenous driving force for enterprises to seek innovation and change, and technological innovation has finally changed from slogan to reality."

Welcome change: value revaluation of garment industry

In recent years, the scientific and technological innovation level of the clothing industry has significantly improved, and the leading role in the pformation and upgrading of the garment industry has become increasingly evident. This is evident from the scientific and technological achievements displayed in this exchange conference. From the Chinese Academy of Sciences software, the China Clothing Association experts Committee, the Textile College of Wuhan spinning and weaving college, and the senior executives from four enterprises, we have shared the most cutting-edge scientific and technological achievements and ideas in the garment industry, such as garment flexible manufacturing, mass customization, non landing production, fourth generation sewing machines, clothing industry Internet of things, and clothing intelligent rapid production. Each of these achievements embodies the essence of the "two integration". Every technology can bring all-round changes to the garment production, which has injected a strong impetus to the pformation and upgrading of the garment industry.

Fu Yi group Tianjin BAOYING Computer Machinery Co., Ltd. exhibited the latest automatic lift and die sewing machine at this exchange meeting. It is also the only enterprise with a machine appearance. Its deputy general manager and chief engineer's opening remarks of high grafting are very exciting. He said, "if you see the fourth generation sewing machine still fresh, you are already behind the times! We launched it two years ago, and now it is selling like a raging fire, and many clothing enterprises are using it."

High grafting thinks that the fourth generation sewing machine subverts the old mode of "one person, one machine", which will bring eight changes in the human resources, process flow, quality control, logistics and information flow, equipment configuration, garment design, management and vocational education for the garment industry. "We can see that the fourth generation sewing machine will become the main sewing equipment of the garment enterprises, and then according to the sewing process, some special sewing machines and ordinary industrial sewing machines will be equipped.

This has changed the past common knowledge of equipment proportioning, equipment placement, equipment usage and so on.

Suzhou Qiong TP Electronics Technology Co., Ltd. (LEAN Technology) has shared the application of the Internet of things in the clothing industry. The company's garment lean production (LEAN) production equipment can split the product process and promote the production according to the beat time, so that the garment factory can achieve a single flow production mode with a profit increase of about 15%-30%.

TP technology chairman Liu Hangdong also shared the application case of "SPV production process management system" and "PDP unmanned delivery system" in garment factories, and pointed out that "even in the clothing production line, only a small amount of Internet of things can be used to produce great benefits. In the era of technology leading innovation, the clothing industry will be a new industry."

Ling Jun, vice president of Shanghai and Eagle Electric and electronics company, believes that the current garment manufacturing industry is facing three changes: first, the pformation from mass production to mass customization, in order to solve the individual demand and inventory problems; the two is the pformation from centralized production to networked collaborative production in different places, so as to achieve maximum resource sharing and efficiency; three, the pformation from traditional manufacturing enterprises to providing overall solutions, that is, manufacturing services. "Ling Jun"

"At present, most domestic enterprises are still in extensive production mode, but changes are taking place.

In the future, the garment industry will become an industry with great imagination if the "future factory" is built with the core of not landing, highly informationalized and highly intelligent.

Yi Changhai, Dean of the Textile Institute of Wuhan Textile University and Dean of Guangdong Junan denim clothing Research Institute, is a famous cowboy fan in the industry. He shared many new technologies of "intelligent and fast production of jeans," and the future clothing production equipment will be the integration of optical and mechanical power grids in four places, and basic research and integrated innovation should be done well.

He also put forward an idea of "Yi Chang Hai": "I want to be a highway platform for the textile industry chain, and every enterprise in the industrial chain can access this platform, thus forming the optimal allocation of resources and efficient docking."

It is said that some enterprises are very interested in it and are willing to invest in this basic research.

Wu Jianke, chairman of Jim brothers (Wuxi) Garments Co., Ltd. is not born in the clothing industry. He is more like a IT player and has many new ideas.

He believes that in the mobile internet background, fashion customization business must have some new models. He defines Jim brothers as "Innovation Laboratory of fashion customization industry", and puts forward many "avant-garde ideas" such as "free production technology output" and "fashion customization alliance". He said, "mobile Internet is like playing cards. You can't play well by playing together."

Ground gas: the last mile

"How do we go about pformation and upgrading? Where can we go?" we often hear about the anxiety of garment enterprises.

It must be said that the conference on clothing science and technology achievements was held at precisely the right time. It almost covered the most fashionable and fashionable fashion manufacturing concepts at present, and had a new idea of inspiration.

Speakers, like stars, were surrounded by a group of clothing owners and asked for a solution. This scene of thirst for knowledge was never seen for a long time.

As far as I heard, more than one audience said it was wonderful.

But the brilliant result is brilliant, some people consider from the angle of practical operation, and come to different views.

During this exchange meeting, I listened to a senior garment industry neighbor who said: "this fashion technology conference is very exciting. All these ideas are wonderful, but if you can imagine landing, it will be even more wonderful!"

He said that in the current difficult period of the industry, clothing technology enterprises should get more dry goods. "We must start from the reality and see these scientific and technological achievements, which is able to make the clothing enterprises in trouble really universal, practical and effective."

Whether or not we can actually combat is a rigid criterion for testing scientific and technological achievements.

How to land the scientific and technological achievements is a problem that needs to be faced directly. Feng Dehu calls it "the last mile".

Although the scale of garment industry in China is large, there are still many problems in clothing technology. For example, basic research is not enough, the integration of two technologies is low, innovative talents are in short supply, the innovation system is not perfect, and the collaborative innovation mechanism in the industrial chain is lacking.

It is reported that the average level of R & D investment in garment industry is less than 1%.

"Clothing is a terminal product, but the last thing to do is to make fabrics and make yarns. Only in this way can we add value."

Feng Dehu concluded, "next step, we hope to pform and upgrade the big textile industry with the innovative wisdom of the costumes.

This requires the support of basic research, the guidance of scientific and technological innovation, the future trend, and the use of cross-border forces to add wings to the industry.

It is noteworthy that during the conference, a general meeting of the Chinese Garment Association Expert Committee was also held. The conference announced that the China clothing association was originally a member.