There Are Three Major Categories Of Underwear Brands.

First tier brands: high-end brands, higher retail prices, higher franchise conditions, the first batch of purchase and franchise fees of about 100 thousand.

The mainstream prices of products are between 100 and 300, which are suitable for large and medium-sized cities with higher consumption level. The more famous brands are: Li Fang, Dai Anfen, man Ni fan, Diana, etc.

Underwear to join the second line brand: that is, the mid-range brand.

Positioning is 50-150, of which the mainstream price of bra is between 70-90, the first batch of purchase and franchise fee is about 30 thousand.

More widely known brands, such as Carrie Shi, O Li Nong, Mei Si, Hong Zi Qing, Xia Daifang, Cai Ting, etc.

To join the three line brand: that is, a higher level than the market circulation goods. According to the brand operation, the product price is low, the sales volume is big, the mainstream price of bra is 20-40 yuan, and the more famous brands are: Xian Yi Dai, Jiao Ying, Ya'an Lina, Dafield and so on.

The choice of brand has many skills, because the choice of brand is directly related to whether the franchisee can develop for a long time. The general principle is to find a company with better strength and influence in the market.