Go Out Of The Following Three Misunderstandings To Help You Succeed.
I believe many friends have had similar ideas and thoughts.
But with the rise of the wave of joining, the market is full of all kinds of product brands, and the competition among franchisees is fierce. Some have even played the attractive advertisement of "zero franchise fee and zero risk".
In the early days, the friends in the clothing industry decided to join the company. They took a fancy to its safety. In fact, there are many risks in the fashion alliance. We should pay special attention to the following three mistakes:
Misunderstanding 1 It's easier to find a cheap rental store.
To make clothes, there must be a steady stream of tourists.
The location of shops is the most important.
Some of the first shopkeepers thought that their funds were relatively short, and the source of the goods they found was not bad. The wine was not afraid of the alley. The location of the shop was almost unrelated. Compared to the small shops on the busy side of the road, the rent of the big shop that opened in the alley was only 1/5 of them.
As we all know, high investment is bound to bring high yield. Others are relying on strong pedestrian flow in small shops on the busy road side. The monthly turnover may be five times, or even more.
Plus, in remote areas, the cost of publicity and promotion is essential. The cost may also be a lot of money, and it is not necessarily an effective investment.
Misunderstanding two
Self see shop sales cost savings
A friend who opens a clothing store usually chooses a person to see a shop and saves another person's money.
But in fact, not everyone is suitable for the shopping guide. The image of the salesperson is very important. A good and sweet young saleswoman is more likely to sell clothes than a daily worried business and dirty shop owner.
In addition, some communication and sales skills are not very good friends. If you look at your shop, you will lose your strong bargaining power, which will greatly reduce your sales profits.
As long as we design reasonable and scientific remuneration for excellent salesmen, we must invest in this business.
Misunderstanding three
It is more advantageous for merchants to promise unconditional return.
Wholesale clothing, mainly by the high turnover, low profit to make money.
When businesses promise you to return goods unconditionally, don't be happy at first, because you will find that the premise of any unconditional return is at the expense of price increase.
Others may only need sixty percent off of the price in the franchisee. When you need to return the goods, you may have forty percent off. The high cost of taking the goods will directly lead you to shift the risk directly to the consumers.
If you sell a piece of clothing more expensive than others, you will lose the advantage of sales.
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