Avoid Blind Spot Selection Of Clothing Franchises

Your future business will play a vital role.

But when choosing a site, do not blindly and do a comprehensive market investigation.

The following four points need attention: the location of clothing franchises.

First, business circle must not deviate.

Each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.

Population density, buyers and consumption.

Many stores will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

Excessive concentration often results in market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Four, traffic is only a false impression.

Passenger flow is the main factor that should be considered when choosing a clothing alliance.

But for clothing franchised stores, apart from considering the overall passenger flow, we should also analyze the effectiveness of passenger flow in depth.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.