Ji'Nan Tree Fashion Wholesale Market Upgrade Template

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The Xiaobian of the network tells us that we should use higher level marketing to build up a model of traditional market upgrading.

Speaking of the wholesale market in Ji'nan, many old Ji'nan can speak a lot at a time.

But in the context of the urgent need for pformation and upgrading of the traditional market, these markets are also suffering from "growing pains."

The clothing wholesale market represented by the "Kou Kou garment city" has developed a new way of pformation and upgrading of the traditional market by improving the hardware facilities, improving the service level and marketing at a higher level.

Seamless integration of modern business marketing

According to the overall development plan of "Kou Kou garment city", the entire garment trade area will accelerate the upgrading, and the construction area will be increased from about 500000 square meters to 1 million square meters, and the related facilities and functions will be further improved.

In line with the upgrading of hardware facilities, the service level of the Kou Kou garment city is improved, and the admittance standard has been raised to stop counterfeit and shoddy goods. Clothes can start to be replaced here, and salesmen must also smile to meet each other.

The improvement of marketing level is the old tradition.

Seamless connection with modern shopping malls.

"In the past, holidays are basically no different for us, and most stores sell their products at a low price."

A businessman from the mouth clothing building told reporters, "in recent years, almost every big holiday, the market has launched a unified activity, sales will indeed increase a lot."

This year eleven, most of the merchants in the town of Kou Kou have posted promotional messages such as discounts and gift gifts in the prominent locations of the shops. "People who come shopping are obviously more than usual."

The "Kou Kou Costume Culture Festival", which was held in 2013, has made the old market famous for its clothing wholesale full of popularity.

The clothing industry analysis, "a festival of the market has become a national cultural festival, the mouth clothing culture and Art Festival can be said to open a new chapter of the mouth clothing city, to guide consumers and the whole industry to re recognize and locate the mouth clothing, it is conducive to enhance the influence of oral packing in the whole city, the whole province and even the whole country."

"Time-honored brand" also promotes experiential marketing.

As long as you dare to wear a bikini to grab down down clothing, the brand will dare to hit 75% off on the wholesale price basis. This is a "bikini down jacket" activity on yesterday's clothing festival. WeChat will be able to make free "scratch card" raffle on mobile phones. This is a new way to play in the past eleven golden weeks. WeChat, shopping bags, mouse pads, mineral water, disposable paper cups, and shopping cards can also participate in the raffle.

These activities that are widely involved and experienced by the public are in the 25 year old town of Kou Kou.

"Seemingly a small step, actually a big step", a marketing expert said, for the wholesale market, in the past basically rely on word of mouth to expand the impact, the mouth clothing city such festival activities, experiential marketing based on a higher level of marketing, in fact, for the traditional market pformation and upgrading has explored a new way.

Of course, this road is not easy to walk.

"Organizing an activity must involve more than 5000 businesses in the market, and it will be time-consuming and coordinated."

Zhang Kou Garment City staff admitted.

Taking the ongoing culture and Art Festival of the Kou Kou costume as an example, the preparatory work took nearly a month.

The building, clothing wholesale Plaza and sweater, shoe city, trousers world, bedding, children's clothing, and leather city, and other professional business areas and the Kou Kou clothing and food plaza must be well coordinated.