Using Shopping Psychology Pricing To Avoid "Hearing Price Discoloration"

As a businessman, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the price must be based on cost and cannot be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price. This is the foundation.

2, the method of surplus and deficiency.

Attract at a low price

Buy your product in large quantities, and profit from the related products.

For example, many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

This is also worth learning from.

3, flat head low tail method

Only the price of the "dragon tail" fell slightly down, giving people a lot of feeling of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

This is a very typical way to make use of human psychology.

4, the illusion pricing method

For example, there is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the product's peak season and consumers' purchase time and quantity, we decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

All these are some basic routines that make use of the pricing psychology of shopping. They can be adopted in practice, and they are quite effective.