PEAK Launched The 2016 Rio Olympic Marketing Strategy

Although there are two years to go before the 2016 Rio De Janeiro Olympic Games, PEAK, the international sports brand, has taken the lead.

Recently, under the testimony of Mr. Lin Boqian, the Quanzhou Municipal People's government and executive vice mayor, PEAK and Ukraine's National Olympic Committee have reached a strategic partnership and officially launched the 2016 Olympic marketing strategy.

always

The Olympic Games are the battleground for every enterprise to compete for international resources.

Although there are two years to go before the 2016 Rio De Janeiro Olympic Games, PEAK, the international sports brand, has taken the lead.

Recently, under the testimony of Mr. Lin Boqian, the Quanzhou Municipal People's government and executive vice mayor, PEAK and Ukraine's National Olympic Committee have reached a strategic partnership and officially launched the 2016 Olympic marketing strategy.

Meanwhile, PEAK sports CEO Xu Zhihua, who has gone to Europe, has taken the opportunity to open up the European market and formally sign the agency contract with the Poland agent to deepen the further market layout in Europe.

Signing the Ukraine Olympic Committee and launching Rio Olympic marketing strategy

From the 2008 Beijing Olympic Games, PEAK launched the Olympic development plan, displaying its head in the Olympic Games through the Iraqi Olympic delegation.

Since then, PEAK Olympic strategy has been escalating. In the London Olympic Games, PEAK sponsored seven national Olympic teams. PEAK's team won 8 gold medals, 3 silver medals and 8 bronze medals.

In 2016, the Olympic Games in Rio, PEAK had a bigger goal.

"In the next two years, PEAK will strive to sign 10 National Olympic teams before Rio Olympic Games, and strive to make them wear PEAK battle suits to create brilliance in the arena."

PEAK sports CEO Xu Zhihua said.

The cooperation with the Ukraine Olympic Organizing Committee is the first step in the strategic layout of PEAK Rio Olympic Games.

"Ukraine is a large European country with a high proportion of sports population. It is one of the most powerful sports powers in Europe.

Although it has only participated in the five Olympic Games as an independent country, it has achieved 34 gold medals.

Its excellent football, gymnastics, shooting and other items are also the focus of the Olympic Games.

Through this team, PEAK can better display its brand spirit.

Xu Zhihua said, "a sports power can actively seek cooperation with our brand, and it is also a great recognition of PEAK's products, brand and development strategy."

In fact, the cooperation between the two sides is based on the accumulation and expansion of PEAK in the European market all the year round.

In the densely populated city of Ukraine, there are more than 10 PEAK stores with an average area of 200 square meters, with annual sales of several million dollars.

Speaking of the cooperation between the two sides, RavilSafiulin, vice chairman of the Ukraine Olympic Committee, also said that he was very satisfied. "He has already had some understanding of PEAK before.

At this Nanjing Youth Olympic Games, it became more and more familiar with PEAK.

PEAK has a good brand influence in Ukraine. Its quality and technology belong to the world class.

This allows us and athletes to agree well with PEAK.

I have also heard of the "PEAK champion law". I hope PEAK will bring us good luck and help us win more medals at the 2016 Olympic Games.

In the future, the upgrading of PEAK's Olympic strategy will not only be limited to signing more national teams, but also through the top-level sports resources, integrating high-quality global platforms, and carrying out three dimensional marketing methods, so as to make marketing resources more directly serve sales.

The PEAK cooperated with the Ukraine Olympic Committee, in addition to providing routine clothing such as award dress and match suit, it will also jointly develop more Olympic Limited clothing with Ukraine Olympic Committee in combination with Ukraine characteristics, so as to promote local sales and brand building in Ukraine.

"The sponsorship of these overseas resources is not only to invest in brand level, but also to promote overseas market through effective use."

Xu Zhihua introduced, "in addition to deepening the use, PEAK will also pay more attention to the quality of Olympic marketing resources.

In the past, due to the limited influence of our brand, it was difficult to sign a sports power.

Now, with the expansion of our overseas market, more and more brands and products have been recognized. PEAK will also increasingly close to sports power, so that both brands and sales will have a bumper harvest.

From the sponsorship of the 08 year Beijing Olympic Games, the Iraqi delegation began to compete for the London Olympic Games in the 12 PEAK team in the 12 year. In the 16 year, PEAK will sign the 10 delegations. PEAK's Olympic marketing strategy is becoming more and more mature.

However, the Olympic marketing strategy is only one aspect of PEAK's deepening internationalization.

Taking the opportunity of Quanzhou entrepreneurs to go to northern Europe, PEAK also accelerated the negotiation of international agents.

On the morning of November 4th, under the testimony of Mr. Lin Boqian, the Quanzhou Municipal People's government and executive vice mayor, the agency agreement between PEAK and Poland was officially signed.

Many other European agents are actively discussing with PEAK.

In recent years, through FIBA, WTA, NBA and other international events, PEAK's international brand strategy has achieved initial success.

On this basis, in order to further strengthen technical cooperation with Sweden, Denmark, Poland and other countries and further expand the European market, Xu Zhihua made a full investigation of the Nordic market.

Through this investigation, PEAK's brand went out, and the advanced urban management experience and green technology of Nordic countries also gained PEAK's reference.

"Europe is the second largest continent after Asia. The demand for sporting goods is huge every year.

Deepening the development of the European market will contribute to PEAK's strategic goal of internationalization. Under the impetus of the European market, PEAK will open the global market in an all-round way and achieve another two "three hundred goals" at an early date, that is, products will enter 100 countries and regions, and overseas sales revenue will reach 10 billion yuan.

Xu Zhihua said.