Independent Designer Zhang Da: Follow The Rule Of Grounding Gas

Referring to independent designers, he had to talk about Zhang Da, who was the founder of the independent brand "no edge", and also the main designer of the brand of "the top and bottom" of the Hermes brand. His main brand, "up and down", was hit by a sensation in Shanghai.

Interview with the designer who only uses "Su Ren" as a model and pays attention to the feeling of ordinary people wearing clothes, he is quite independent, but he is well versed in business rules.

Perhaps when independent designers go through the age of cool play and grasp the rules of business, everything will be better.

"The industry level is still low, but there is a lot of room for improvement".

Beijing Business Daily: the domestic garment industry has not yet been out of trouble. The independent designer brand is developing very fast. How do you see the current situation and future trend of the independent designer in China?

Zhang Da: actually, I am not too concerned about the status quo of the industry. I feel that the whole industry is very good now, but the gap with foreign countries is also very large.

Because the present level is low, the space for ascension is relatively large.

Besides, China has such a large population base. It is no problem to do business. At least some people sell it. Compared with so many people in many countries in Shanghai.

In addition, more and more consumers are interested in independent designer brands and will be more curious and concerned about their products.

Because people are getting tired of the bad things in big department stores, which is obviously good for the industry.

In addition, Internet sales are also good, and some independent designers have not enough funds. The online shop is much cheaper than the entity store.

These are good news.

The difficulty is that the level of foreign countries is so high that it is difficult to achieve their level, and it is even more difficult to surpass it.

"Inspiration is not always in the climax."

Beijing Business Daily: the design industry needs constant inspiration. How do you grab inspiration?

Zhang Da: design is not at its peak at any time. When it is high, low and low, it can only push ahead.

Because two batches of products are produced every year. They can't go down or do poorly.

I usually use mobile phone to record the fragmented inspiration in my life.

For example, the last season of this series is summer, and I can swim in summer. When choosing lattice printed fabric, it is very much like the square tile of swimming pool, the color of life buoy is white, fluorescent, orange red and so on, and there are light blue pool water, sportswear stripes, slippers...

This is a natural association.

The theme is called floating, which means floating.

So balloons are also symbols.

"Business is the most fair, followed by law to survive."

Beijing Business Daily: this show model is not a professional model. Why do we choose non professional models to take the show?

Zhang Da: sure, professional models are better and prettier than non professional models.

But think about it. The model must be one in a thousand, or even a thousand.

For us, the end result will be entirely commercial. You have to sell those products, so you can think about whether the models are bought more or more than ordinary people.

If ordinary people wear nice clothes, they are obviously more influential than models.

People who are famous or good-looking are sure to have a strong influence, and the media are willing to shoot.

But if people see a person who is not fit for ordinary height or shape, he will be more willing to buy it.

Of course, 90% of our guests are such a group, not a model.

Beijing Business Daily: the design of domestic designers is getting more and more popular. How can you view this phenomenon from a good looking to a good pition?

Zhang Da: there is not much in Beijing, because only a large number of consumers have made that market, so it is also a more deformed market.

Frankly speaking, Gao Ding is the Spring Festival Gala in Beijing, but now the government has been fighting corruption and its performance has gone down.

In fact, designers have been making good clothes, otherwise they will go bankrupt in less than five years.

Business is the most fair, that is, if you follow the rules, you will survive. If you do not follow, you will disappear.

Others can not control you, business rules will naturally manage you.

Zhang Da

One of the first independent designers in China is known as "the name of Chinese designers."

In 1997, he won the MITTEL MODA International Youth Design Competition in Italy.

He was a trainee at SARLI fashion company in Rome, and was one of the few Asian designers who worked with Hermes. As a part-time designer, he invested in the brand of "llel" and established a "llel" in her own design studio in 2005.

"No edges"

"Boundless" brand was founded by fashion designer Zhang Da in early 2005, and its studio is based in Shanghai. It designs, produces and sells women's clothing products. It is now sold through Beijing, Shanghai, Chengdu and other places.

"Boundless" design and products, hoping to try different themes and design methods to reflect the possibilities of clothes and the fun of wearing.

By this way, designers and wearers can break through their boundaries and try more interesting and untried things.