The Nineteenth China (Humen) International Fashion Fair Officially Opened

The nineteenth China (Humen) international garment trade fair and the 2014 Humen fashion week (hereinafter referred to as "clothing trade fair") were held in Humen in from November 7 to 10, 2014. The main venue of the trade fair is located on the six floor of the Yellow River fashion city, with a total area of 18600 square meters. There are 569 booths in the exhibition area. There are 6 special zones, including fashion brand area, children's wear area, electricity supplier area, public service platform exhibition area, children's wear online design contest, award-winning exhibition area and textile and clothing school (Academy) area. There are 22 sub venues, including the major clothing stores in the town, the accessories market, the clothing machinery City, the small commodity market, etc.

The theme of this trade fair is "cross boundary and win-win". Cross border, garment industry, electricity supplier industry, cultural and creative industries are integrated, complement each other, win win, clothing industry, e-commerce, logistics and distribution depend on each other and develop together. Around this theme, the current trade fair presents five highlights.

1. The first fashion week in Humen.

The concept of "Fashion Week" was introduced for the first time. This is a dynamic display activity centered on the latest product launches of fashion designers and fashion brands. It is also a display of aggregated fashion culture. The fashion week is introduced into the trade fair, which means that the functional orientation of the annual China (Humen) International Fashion Fair will gradually change from the "display trade" function to the platform of "fashion publishing and information exchange".

This year's Humen fashion week has 14 fashion shows. Among them, YISHION (YISHION), E (XUN), New York clothing (NewFound), Yi Zhuo (Eall cz/ Italian Australia), "Miao Ling" denim, kapok road and other adult fashion trends conference, as well as China's top ten fashion designers Dong Huaiguang special, the fifteenth "Humen Cup" International Youth Design (women's wear) finals will be staged in the fashion Hall of the Yellow River fashion city 8th floor. The E and you 2015 spring and summer conference and the Zimple 2015 spring and summer conference will be held at Pullman Hotel, Dongguan.

The 4 children's show is the fashion show of "rhinoceros time" fashion, "J&2 Nani Asia legend" fashion show, and the popular trend of "fairy tale dream" and "new era favorite". The latter two sessions will be jointly built by 4 children's wear brands, including Taiwan 1+1, Mei Ke Er, G-Brand and bird toad, who are stationed in Humen Fumin children's wear center. They will be staged at the multi-function studio on the 22 floor of Fumin children's wear center.

Two, clothing business suddenly rises.

Since the beginning of this year, the development momentum of e-commerce in Humen is strong. The electric business enterprises recommended by the eight big electricity supplier industrial parks will dress up in the Yellow River fashion city main venue. This "electricity supplier area" area of 2500 square meters, showing the strong strength of Humen electric business. During the trade fair, the second China (Humen) international apparel online trade fair will also be held in cooperation with Alibaba. On the basis of last year's water trial online rendezvous, more electricity providers will join the platform. Netizens will meet online to see the trend of Humen's clothing. Humen's e-commerce providers can expand their influence through such a platform and win business opportunities.

During the trade fair, the signing ceremony of Humen garment cross border electricity business school enterprise cooperation and the cross border business talent field docking meeting and the Humen clothing micro mall public survey conference will provide a platform for the electric traders to build industry exchanges. In addition, Humen traditional clothing enterprises and electric business enterprises docking, autumn winter clothing supply month, electric business elite free open class, prepare for the double eleven and other activities, will appear before and after the exhibition.

Three, fashion events are brilliant.

Around the theme of "cross boundary and win win", the current trade fair will create a creative atmosphere with the help of competition platform and integrate culture, tourism and industry together. Form the "Humen Cup" International Youth Design (women's wear) competition, the second children's wear online design competition, and China's tourism costumes design competition three events complement each other, for the enterprise selection and design, creative talents to build a platform; gather the trend elements, show the cutting-edge fashion lifestyle.

The "Humen Cup" International Youth Design (women's wear) competition is one of the most influential international design competitions in China. The fifteenth "Humen Cup" International Youth Design (women's wear) competition is based on the theme of "era dream". From April to July 30th, 2650 entries from 14 countries and regions, including China, Czech, Britain, Germany, Russia, Ukraine, Holland, Indonesia, Malaysia and Korea, were received. The entries of 30 contestants reached the finals. Among them, 8 entries came from overseas, and 22 came from China. At present, the organizing committee has announced the list of shortlisted athletes, and has written in writing to inform them of the production of physical objects for the finals. The final will be held on the evening of November 8th at the fashion exhibition hall of the eighth floor of the fashion city in the Yellow River.

The theme of the second China (Humen) International Children's wear online design competition is "dream light". Since April 25, 2014, it has been soliciting contributions from global fashion designers, and has received 465 entries from Ukraine, Russia, Beijing, Shanghai, Hongkong and other countries and regions. After preliminary evaluation, 30 entries were finalists, and online voting was conducted on Taiping Internet in Humen, with a total of 400 thousand hits. September 30th. In the end, Wang Hao won the gold medal in the sunshine of the Mediterranean. Wang Lin and Huang Shuai won the silver prize respectively in their works "stardreams" and "AMELIE". Kit Chan, Hu Mingfang and Li Tianyou won the bronze prize, and Li Yong won the best creative award. Huang Yong Yi won the Internet popularity award. Three During the period of the rendezvous, a special area will be set up on the six floor of the main hall to display the design draft of the winning works.

2014 China Tourism apparel design competition. In order to promote the integration and development of tourism and industry in Humen, and guide more Humen garment enterprises to pay attention to tourist costumes, this year, our town continues to cooperate with Dongguan Tourism Association and new Silk Road (Beijing) Culture Communication Co., Ltd. to jointly undertake the 2014 China tourism. clothing Costume design competition. After a preliminary evaluation of 635 entries, a total of 15 entries were selected for the final competition in three individual competitions, namely, tourism professional clothing, tourism casual wear and tourist scenic clothing. In the evening of November 7th, the finals will be held at the multi-function studio on the 22 floor of Fumin children's clothing center.

In addition, Dongguan textile and clothing school will also hold the "Green brothers Cup" costume design competition during the trade fair.

Four, high end forum smart.

During the period of the trade fair, a number of high quality professional forums and seminars will be held to create a wisdom feast for the industry. This includes Sharon, a visual merchandiser for clothing brand vision, which is hosted by China Textile Information Center. Specially invited French IFIF brand consultant director, China Fashion Designers Association Training Center Consultant lecturer Zhou Tong, executive director of Singapore FAR consulting company, visiting professor of Hongkong Clothing Institute, Liu Hongxia, vice president of China windows display designers association and other experts and garment executives discuss clothing and visual display and increase buyers' attention.

The "2014 national garment brand incubation base experience exchange conference" sponsored by the Circulation Association of China Textile Industry Federation and China clothing association will be held at Lung Chuen International Hotel in Humen on the morning of November 9th. The theme is "building new brand advantages and meeting the new normal market". Representatives from various industrial clusters are invited to gather in Humen to discuss the topic of China's garment brand incubator base, and promote the substantive docking and cooperation between Humen garment industry and the national market channel and the upstream and downstream resources needed for brand development.

Five, cross-border integration of culture and Industry

At the early stage of the competition, the world-class artist ana khyzis was invited by the the Yellow River group to create a large-scale Abstract device for the fifth fashion art. "Natural chaos" was officially completed at the main venue of the the Yellow River convention city square. This year, the the Yellow River group upgraded its 1-4 floor of the Da Ying women's clothing city with the Dongguan Wu Mo art planning Co., Ltd. to create a fashion and art base for fashion costumes - "fifth fashion art Guan". The project is dedicated to the introduction of 100 high quality manufacturing enterprises in Dongguan. works Docking with the manufacturing industry, through the creation of derivatives cross-border integration, let art integrate into the industry, change the industry with art, and create clothing and clothing brand concentration. Exhibition hall We should establish a perfect combination of culture and art and clothing industry to enhance industrial competitiveness and brand value.

During the rendezvous, the new urban complex in Humen, the Humen International Shopping Center, will hold the theme "Feng Shang Da human season". Among them, the Chinese wind brand "kapok road", the first time to appear on the Humen trade fair, will also hold cultural creative activities such as hand painted traditional Chinese painting on the "art space" sub venue, and another well-known designer in Humen will conduct clothing accessories and provide private custom services for merchants.