2014 National Convention On The Exchange Of Clothing Brand Experience Held Solemnly

"The 2014 national clothing brand incubation base experience exchange conference" was held at 9:30 on the morning of 11 at Lung Chuen International Hotel in Humen.

Xia Lingmin, vice president of China Textile Industry Federation, chairman of circulation branch, Fu Guangwei, deputy director of China Textile Information Center, director of testing center of China Textile Industry Federation, Zhang Haiyan, Secretary General of circulation branch of China Textile Industry Federation, Li Xiaobai, chairman of New Silk Road Fashion organization, Qu Hongqi, deputy secretary of Humen town Party committee, Qu Hongqi, deputy director of Humen Town People's government, Pan Jijun, vice chairman of Humen Fumin group, deputy general manager of Humen Fumin group, and vice president of Humen Fumin Investment Co., Ltd.

Adhering to the theme of "creating brand new advantages and meeting the new normal market", the conference invited representatives from various industrial clusters to gather in Humen to explore the topic of China's clothing brand incubator base, and to promote substantive docking and cooperation between Humen apparel industry and the national market channel and brand development needs.

After watching the special film on the construction of China's clothing brand incubator base, the conference read out the decision on the reevaluation of the Chinese garment brand incubator base.

Humen Fumin fashion city, Chengdu Kowloon Plaza, Beijing Tianya women's clothing building, Beijing Dahongmen clothing trade city, Liaoning Xi Liu clothing city, Guangzhou white horse clothing market, Guangzhou red cotton international fashion city and so on 30 brand incubation bases passed the reappraisal, was awarded the "Chinese clothing brand incubation base" medal.

Subsequently, Lu Daozhi, vice general manager of Fumin group in Humen, Guangdong, vice president of Gzi Reit Asset Management Limited, Mr. Cheng Jiuzhou, general manager of Humen Baima clothing market, Zhou Qi, general manager of Chengdu Hengda Tiansheng company (Kowloon Plaza), Wang Miao, deputy general manager of Beijing Tianya women's wear building, Zhu Yong, deputy director of market management committee of Haicheng City, Zhu Yong, made experience in brand cultivation of China's clothing brand incubation base.

As the half of the clothing industry, the development of women's clothing market in recent years presents a situation of flocking and gorgeous. Especially for Humen, a garment city and a famous city of women's clothing, women's wear has become the gold medal sign of Humen's clothing.

The Humen Fumin fashion city, which opened in 1993, is known as "the No. 1 fashion wholesaler in China". Now it has more than 1500 merchants and annual sales volume of 6 billion yuan. It is currently one of the largest clothing wholesale markets with the strongest radiation, the most influential, the most intensive passenger and freight traffic and the most competitive power in China.

At present, the market competition of garment industry is becoming increasingly fierce, and the challenges faced by enterprises are increasingly obvious. As a leading business of clothing industry in Humen, Fumin company is actively coping with all kinds of difficulties, with a keen eye to see the changes in the market environment, and spare no effort to explore new directions for the professional market and brand of clothing, and to be the leader of Humen clothing, making positive contributions to the development of market and enterprise brand.

In 2012, the rich people formulated the implementation plan of "making the best of the prosperous city and enriching the people's fashion city", invested about 20000000 yuan to improve the supporting facilities, enhance the overall image, optimize the management team, innovate the management concept, expand publicity and promotion, promote clothing e-commerce, and realize the once again comprehensive upgrading and leap of the fashion city of Fumin.

In terms of brand building achievements, Fu Min fashion city has been appraised as Guangdong's civilized market for many years, and has been the first to carry out ISO9002 certification in the national clothing wholesale market. It has been rated as "China's ten major clothing market", "the top 500 national service industries" and "clothing brand incubator base".

In addition, "enriching the people" has also been identified as a famous trademark in Guangdong Province, "China's business name brand" and "China's business service brand".

In the 21 years since its establishment, Fu Min fashion city has created numerous market miracles, and has also produced tens of thousands of clothing brands in Humen and its surrounding areas.

The most typical representatives are "YISHION", "pine Hawk", "Yi Min", "Wen Chun" and a number of famous brands in China and in the province.

Therefore, the "Fu Min fashion city" has also been praised as "

Incubator "," cradle of private entrepreneurs "and" maker of big business opportunities ".

Since the launching of the evaluation of "China's clothing growth brand" in 2010, 32 garment professional market "clothing brand incubator bases" have been awarded throughout the country, and the Humen Fumin fashion city has also been fortunate to become one of the first markets to win this honor.

At the same time, Fumin fashion city annually recommends enterprises with potential and certain strength to participate in the selection of "China's clothing growth brand" and "Chinese clothing channel brand". In recent years, the brand of Fu Min fashion city has been increasing steadily every year.

Up to now, 21 brands, including "Sylvia", "zero inventory" and "K.", have won the title of "Chinese clothing growth brand" or "Chinese clothing channel brand".

All these achievements are inseparable from the all-round brand cultivation system and perfect brand service mode of Fumin company.

In terms of brand cultivation system, fuming company persisted in implementing the strategy of "bigger and stronger" Humen clothing in order to effectively guide the development of business owners. In order to effectively guide the development of businesses, Fu Min set up a rich brand customer club in July 2013, making full use of the resource advantages of the rich people's market and the operation advantages of the rich people's brand, supporting merchants to build brands, setting up benchmarks for the industry, providing merchants with "quick, efficient and honourable" exclusive services, and building up a platform for communication, exchange and exchange between government departments, industry associations, enriching companies and market merchants through clubs.

另外，結合鎮委、鎮政府做強服裝服飾、電子信息、商貿流通、文化旅游“四大產業”和構建中部中心商貿區的工作部署，以及打造“一心兩翼”的產業轉型升級新思路，我們借勢虎門2013年獲得“中國童裝名鎮”稱號和大力發展童裝產業的機遇，將新建的富民商務中心1-5樓重新定位為“富民童裝中心”，于2014年3月開業，投放300萬資金扶持獎勵入駐商戶、對總部進駐童裝中心的品牌童裝企業給予10-30萬元/戶的扶持和獎勵、對一至五樓的入駐商戶給予裝修補貼，并對商鋪前三年公攤水電費給予減免等等，我們的目標是將虎門富民童裝中心打造成虎門童裝航母、華南地區最大的童裝展貿中心和中國童裝品牌聚集地，打造成為虎門童裝的品牌孵化基地。

At the same time, in order to better publicize and popularize the rich people's banner

In 2013, fuming company effectively integrated its resources. In 2013, the "Humen enriching people's all media cluster" was formally established to serve the merchants in a point to point manner. Through the Fumin clothing city network, the enterprise magazine "Fumin clothing" newspaper, Sina micro-blog, Humen Fumin micro-blog matrix, the official WeChat of the "Min", the Fu Min SMS platform and the mainstream media of the joint society, we participate in enriching the mass media cluster and provide a one-stop omni-directional publicity and promotion service for the rich people's businesses. So far, over a year now, we have effectively publicized the five big markets and many merchants of the rich people, and have achieved fruitful results.

In terms of brand service mode, Fu Min company has organized many members to hold together.

The Hongkong Fashion Festival shows the whole brand image of the "Humen clothing" to the world. Every year, businessmen will participate in the Humen trade fair to further expand the influence of the rich people's brand; organize businessmen to participate in exhibitions such as CHIC, Wuhan fashion show and Shenyang fashion show, broaden their eyes; organize businessmen to investigate the professional clothing market at home and abroad, assist businesses to expand the market development space; organize businessmen to participate in the training of gold medal shopkeeper and electric business training, and to recharge the growth of merchants; organize businessmen to conduct civilized and honest business operators evaluation and excellent brand evaluation, and increase the sense of belonging of businessmen to rich people.

Through fruitful work, Fumin has made some achievements in brand building and market development in recent years, but we are well aware that this is still far from the expectations of the town council, the town government and the requirements of the vast number of merchants.

We firmly believe that through this conference, we will learn a lot from our experience in brand building and development, and we will surely add a lot of valuable experience to us, bring new inspiration to our development and make a greater contribution to the development of Humen's garment industry.