Needle Expo Turns Fashion First, Remit Industry Promotion

Recently, PHValue fashion first sinks and China International Knitting Fair (hereinafter referred to as vogue first remittance) has come to a close at the Shanghai New International Expo Center.

This is the cooperation between the China International Knitting fair and the global fashion show and retailer conference, the i2i Exhibition Group (hereinafter referred to as i2i), which renamed the exhibition as the first exhibition of PHValue fashion first and China International Knitting fair.

The exhibition attracted more than 150 international and domestic brands.

After the cooperation, the exhibition exhibits were extended to clothing, shoes, accessories, etc., emphasizing the display and shaping of the brand. The brand area gathered from mainland China, Britain, France, Italy, Belgium, Holland, Denmark, and Hongkong, China and Taiwan, China.

The exhibition is very attractive.

The China knitwear industry association, one of the Chinese organizers, has brought its professional advantages into full play. It has used the database of buyers accumulated over the years to provide services for exhibitors. In cooperation with offices in Shanghai, Hongkong, Singapore, Taipei, Seoul and Tokyo, i2i group has invited partners, agents and distributors to join the exhibition with the local database resources of partners. Buyers mainly come from large department stores, shopping centers, international chain retailers, e-commerce providers and franchisers.

According to the insiders, the change of the first exchange of the needle Fair will signal the pformation and upgrading of the knitting industry.

Yang Shibin, President of China Textile Industry Federation and President of China Knitting Industry Association, said that participating in PHValue fashion first remittance is a platform for overseas brands to enter China and a new breakthrough in international cooperation.

This fashion first remittance not only attracts the international top brand exhibitors, but also introduces the international fashion trend to China through the exhibition, which will help domestic enterprises to seek better communication and communication.

It should be noted that the first category of the exhibition is not only clothing but also shoes and accessories.

At the exhibition site, there are 86 brands from Britain, France, Italy, Belgium, Holland, Denmark, Spain, and Mainland China, Hongkong and Taiwan.

Among them, sarahpacini, jones+jones and so on are women's wear.

European brands are the first to appear in China.

Promoting international cooperation

Yes

It is the first time to participate in fashion first exchange, hoping to find a Chinese partner through exhibition and improve the design level.

During the first fashion day, the Organizing Committee organized 10 new product launches involving more than 15 brands.

Among them, WGSN, a leading international trend research institute, is also showing the fashion trend of men's and women's wear in 2015 spring and summer for exhibitors and spectators. Donghua University and Beijing Institute Of Fashion Technology also released the fashion trend of 2015/2016 autumn and winter knitted apparel.

According to the insiders, China's knitwear experience from underwear to fashion apparel is becoming more and more obvious. The demand for local enterprises and brands is becoming increasingly obvious. Consumers' demands for product optimization design are increasing. Brands cater to consumers' demands and pay more and more attention to quality, personality, style and product connotation.

According to reports, this year's first group in Tongxiang, Zhejiang.

With a scale of 1000 square meters, we hope to promote the brand of Tongxiang sweater with the platform of fashion first exchange.

During the exhibition, organizers also organized a forum for developing and marketing channels in the future. The theme was focused on the social marketing of buyers and brands. The organizers invited mainstream buyer shops and research institutes at home and abroad to participate in the discussion of various topics.

In the industry, fashion first remittance not only helps the knitting industry cluster to accelerate pformation and upgrading, provide development opportunities, but also provides a new platform for many clothing brands to find market opportunities.