Humen Fashion Fair Opens The Concept Of Fashion Week For The First Time

The nineteenth China (Humen) international fashion trade fair and the 2014 Humen fashion week (hereinafter referred to as "Service Fair") opened ceremoniously in Humen on the morning of 7.

A fashion festival with the theme of "cross boundary and win win" will take the fashion city of the Yellow River as the center and spread to Humen's major clothing stores, accessories market, garment machinery City and small commodity market.

This beautiful butterfly has changed from 19 years of experience and precipitation.

Thanks to the perfect industrial chain, profound culture and keen sense of fashion, today's Humen trade fair once again embarked on a new journey of pformation and upgrading.

The theme of this trade fair is "cross boundary and win-win". Cross border cooperation will win the future.

This is a grand gathering of industrial cross boundary integration. It is also an opportunity for win-win cooperation between traditional mode and e-commerce. It is also a stage for cross-border exchanges between cutting-edge fashion lifestyle and aesthetic ways, or a new era of achievement of dreams and wealth.

Six bright spots and passionate glittering are a fashion feast worthy of participation.

Highlight 1

Fashion week brings together fashion culture industry

The "Fashion Week" concept was introduced for the first time in this year's rendezvous, so that this year's clothing trade fair has another loud name, the Humen fashion week.

Fashion week is a dynamic exhibition based on the latest product launches of fashion designers and fashion brands. It is also a showcase for the fashion culture industry.

The introduction of "Fashion Week" to the trade fair means that the functional orientation of the annual China (Humen) International Fashion Fair will gradually change from the "display trade" function to the platform of "fashion publishing and information exchange".

To this end, the "Humen Fashion Week" is the biggest highlight of this trade fair. There are 14 fashion shows, including 10 adult wear and 4 children's wear. It is the most fashion show in recent years and the most dynamic show of children's wear brands.

Among them, YISHION group, a leading enterprise in Humen, will enter the "new era of art" with fashion, vigor and freedom.

The E XUN, which advocates modern fashion and personality, will show the beauty of the city's beautiful ladies at T stage with the dream of "let the young woman be 10 years old".

From Singapore, the fashion ladies' NEWFOUND nunnery international will display "oriental elegance" and display the beauty of oriental feminine style through concise outline modeling and exquisite detail processing.

The "kapok road" national wind new Tang costume will make you feel the charm of Chinese culture through hand-painted traditional Chinese painting, wax painting art and guzheng Zhuhai. The 4 chapters of "flowers in a calm water", "searching for it in the public", "Wen Si Xing" and "kapok blossom" will help you to see the "Chinese style" artistic conception of "big beauty is not declared, and great territory is modest."

Highlight 2

Alibaba, online and offline linkage

Since the beginning of this year, the momentum of e-commerce development in Humen has been strong. Not only has the first electricity supplier Festival been held, but also eight major industrial parks have been built.

In order to help local clothing businesses expand online trade, Humen will continue to cooperate with Alibaba to cooperate with the Alibaba in organizing the "Second China (Humen) international apparel online trade fair" to achieve online and offline trade development.

"The launching ceremony of the second China (Humen) international apparel online trade fair" will be held at 0:00 on November 7th at the six floor electricity supplier area of the Yellow River fashion city, main venue.

It is reported that 10 month 27-11 month 6 is the Internet fair preheating period, the 7-9 day of November is the active period, November is the continuation of the 10-16.

Online will attract attention through the new products discount of Humen trade fair, the fashion show tickets, the star producing brand area, the explosive money rush, the collage, the group purchase, the group purchase, the cash return, the exhibition red envelopes, the coupons and the lucky draw and so on. The online promotion will drive the offline pactions to create a O2O exhibition that will never end.

The powerful enterprises recommended by the eight big electric power industrial parks will be dressed up in the "electricity supplier area" of the the Yellow River fashion city main venue during the service trade fair.

The area is about 2500 square meters, which can provide entity display pactions for e-commerce enterprises and gather on-site popularity.

Business representatives focus on displaying the source of goods, attracting buyers to place orders and increasing paction effectiveness.

At the same time, Humen clothing cross border electricity business school enterprise cooperation signing ceremony and cross-border electricity supplier talent field docking meeting, Humen clothing micro mall public beta launch and other activities will set up a platform for the electric traders to exchange industry.

In addition, Humen traditional clothing enterprises and electric business enterprises.

The autumn and winter clothing supply month, the electricity business elite free open class, prepare for the double eleven and other activities, will be staged before and after the exhibition, wonderful constantly.

Highlight 3

Creative events gather fashion trends

Adhering to the theme of "cross boundary and win-win", this fair will create a creative atmosphere with the help of competition platform, and integrate culture, tourism and industry together.

The "Humen Cup" International Youth Design (women's wear) competition, the second children's wear online design competition and the China tourism clothing and dress design competition three competitions complement each other, for the enterprise selects the design, the creativity talented person builds the platform, the gathering tidal current element, displays the cutting-edge fashion life manner.

In addition, the Dongguan textile and clothing school, a professional textile and clothing professional from Humen, will also hold the "Green brothers Cup" costume design competition during the trade fair.

Highlight 4

High end forum to create industry wisdom feast

In addition to the excellent fashion show and design competition, there will be a number of high quality professional forums and lectures in the same period.

For example, the "visual profit" clothing brand visual merchandising sharing Sharon will be held on November 7th afternoon at the Macy's Wilton Asia multifunction hall organized by China Textile Information Center.

Specially invited French IFIF brand consultant director, China Fashion Designers Association Training Center Consultant lecturer Zhou Tong, executive director of Singapore FAR consulting company, visiting professor of Hongkong Clothing Institute, Liu Hongxia, vice president of China windows display designers association and other experts, through keynote speech, case analysis, panoramic sand table demonstration and other interactive PARTY mode, discuss with clothing executives to display visual merchandising, and how to keep buyers' attention in dazzling web pages.

"2014 national clothing brand incubation base experience exchange conference" by China

The Federation of industry circulation and the China Fashion Association will host the Lung Chuen International Hotel in Humen on the morning of November 9th.

Adhering to the theme of "creating brand new advantages and meeting the new normal market", the conference invited representatives from various industrial clusters to gather in Humen to explore the topic of China's clothing brand incubator base, and to promote substantive docking and cooperation between Humen apparel industry and the national market channel and the upstream and downstream resources needed for brand development.

Highlight 5

Cross cultural integration of culture and Industry

At the early stage of the competition, world class artist Ana Quez was invited by the the Yellow River group to create a large-scale Abstract device for the fifth fashion art. "Natural chaos" was officially completed at the main venue of the the Yellow River fashion city square.

Create a fashion and art base for clothing and accessories -- "fifth fashion art".

The project is committed to the introduction of 100 high quality manufacturing enterprises in Dongguan. It borrows world-class artists' resource base and connects artists' works with the manufacturing industry to create an integration of art and industry through the creation of derivatives.

We should change the industry with art, build a centralized exhibition hall for clothing and clothing brands, set up a perfect combination of culture and art and garment industry, and enhance industrial competitiveness and brand value.

During the trade fair, the new Humen city complex, the Humen International Shopping Center, will host the theme of "wind up to the human body inspection season", with limited time kill, art space, private customization, life experience, love charity sale and other activities.

Among them, the Chinese wind brand "kapok road", the first time to appear on the Humen trade fair, will also hold cultural creative activities such as hand painted Chinese painting patterns at the "art space" sub conference, so that businessmen can feel the sparks of Chinese culture and traditional costumes.

Another well-known designer in Humen is offering clothing accessories to customers and providing private custom services to make visitors "one second" become fashionable people.

Highlight 6

All media vision communication service

This session will make full use of newspapers, magazines, television, radio and other traditional media, as well as websites, "micro-blog", "WeChat" and "two-dimensional code scanning" and other emerging media to carry out three-dimensional propaganda. The media form mutual complementarity and mutual integration, and the interaction between citizens and the media should be evaluated in order to achieve the full effect of the audience coverage.

This will be a fashion event and a carnival for the costumes.