Preparations For Clothing Stores Before Opening

Clothing store is one of the most important components of brand style.

Design not only can create a good sales environment, but more importantly, it can attract consumers' attention and effectively stay in the store time.

During this period, the store can make use of the advertising power in the store and the persuasion of the shopping guide to encourage customers to become interested in clothes, and finally complete the purchase process.

So, how should we design the atmosphere of the clothing store?

Color design

Color design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.

Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.

Generally speaking, customers feel different colors in the store:

1 sense of space and weight

The softness and coloring of colors can strengthen or weaken the sense of space and weight of stores.

For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.

2 the illusion of coloring caused by color

People see warm colors of a kind of color, will associate with sunlight, fire and other scenery, produce happy, cheerful, warm, active and other emotional reactions.

Seeing a cool color will remind people of snow, sea, moon, Castle Peak, blue sky and other scenery, and produce tranquil, cool, sad and other emotional responses.

However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.

For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.

Warm colors are divided into two types: warm and warm.

For example, the red walls will make the stores full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.

Therefore, according to the role of cold and warm tones, operators need to have a detailed understanding of the meaning and style of their brands, and finally design a store atmosphere with color.

Two. Lighting design

Lighting design can improve the aesthetic value of clothing stores and make changes.

The role of giving space personality.

Therefore, lighting is one of the most important tools in the design of store atmosphere.

The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.

What I want to emphasize here is that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Therefore, the categories and expected effects of clothing are the first factors that designers should consider.

From the specific application level, lighting plays the following three roles:

Basic lighting: the main purpose is to extend the light in the whole shop and keep the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

Key lighting: for popular products and main products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, the main equipments are spotlights and wall lamps.

Auxiliary lighting: the main role is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

Of course, in addition to artificial light sources, the natural light pferred over time, the quality of the light projected on the commodity surface, the mass emitted from the surface of the object, the apparent tone of the light itself and the color reproduction rate are also very important.

Therefore, only when the system takes into account the various effects produced by light, can we adjust and apply all kinds of light sources to ensure that the light always render the shop atmosphere, highlight the display of goods and enhance the effect of display.

Three, rest area design

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident.

Under the condition that the store area is large, the operator can skillfully set up a rest area to create a shopping paradise for customers.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

Four. Ventilation design

In some hot stores, the traffic volume is large and the air is easy to foul. In order to ensure that the indoor air is fresh and smooth, the air and water purification measures should be adopted to strengthen the ventilation system construction.

Generally speaking, the source of ventilation can be divided into natural ventilation and mechanical ventilation.

Adopting natural ventilation can save energy and ensure the proper air inside the shop. This way of ventilation is commonly used in small shops.

And large clothing stores or stores in the store must have large mechanical ventilation equipment, timely ventilation, so as to ensure customers' pleasure when shopping.

Five, sound design

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Among them, the main functions of sound equipment are as follows:

A create a shopping atmosphere;

B caters to customer psychology.

C promotes brand culture;

D ease customer sentiment;

E relieving staff fatigue;

For the application level, it should be broadcast according to the color and clothing characteristics of the shop, such as the fashionable clothing shops that are full of youthful spirit can play the fashionable pop music; the old fashions clothing shop can play classical music; the formal dress and the professional clothing shop can play the music of petty bourgeoisie sentiment; the children's clothing shop can put some cheerful nursery rhymes.

At the same time, the company can also broadcast video clips and product advertisements through video devices.

Able to have a deep understanding of brand.