Deal, Please Start With The Customer'S Clothes.

Case

There is a brand of women's clothing, positioning is 35 years old, ~45 years old, knowledge, position and not to speak of the gold collar lady.

This brand has recruited many male shopping guides in various stores throughout the country. After systematic training, the communication skills of male shopping guides are also in place.

When the customer enters the shop, the shopping guide immediately comes up and says, "elder sister, you haven't seen me for a long time. You are busy making money and coming to our store."

The customer said, "there are too many business trips recently."

Shopping guide said: "hard, come back and have a good rest for a few days! Where to play?"

The customer said, "play, think beautifully, I also want to rest."

Shopping guide said: "well, it's too hard for you to rest. Hey, now the boss is like this, the woman as a man, so that men become animals."

After listening, the customer could not help laughing.

Shopping guide continues: "sister, these are new styles.

Why do you want to earn money? For family, for children, for your husband, all of them are dedicated to others. Think more about yourself. This life is very short, and how to love women! "

The customer smiled and said, "people are big and big."

Customers say they choose clothes.

Pick up a piece from time to time to look at it. The customer picks a jacket and says to the guide, "I'll try this one."

The shopping guide took out a piece from the warehouse, opened the package, handed it to the customer, and said, "sister, this is the fitting room. Take care of your valuables."

When the customer entered the fitting room, the guide bought a pair of trousers and a skirt, and said to the customer in the fitting room, "sister, I have chosen a pair of trousers and a skirt for you. Do you wear them separately to see if the tops are suitable?"

The customer said, "bring it over!" after a while, the customer changed out and ordered the customer to dress up, and put the tag in order, so as not to pierced the skin of the customer, and arranged a pair of shoulders and trouser legs for the customer. While tidying up, he said, "sister, you really have the temperament. Your brother-in-law is too happy. I don't know how to spend the rest of my life to marry you!"

When the customer listened, his face was filled with a brilliant smile.

Customer psychological analysis

The theory of "opposites attract" has played a great role in this sales process.

Young men can speak and have a sweet mouth, allowing customers to open their hearts for the first time - no resistance.

When you try it on, you can arrange your clothes in advance, and that kind of thoughtfulness and thoughtfulness will make the customers feel very good.

Thus, the customer's desire to guide shopping will improve rapidly, when the customer's brain is generally very emotional.

Moreover, many people are indifferent to the face of the opposite sex. Therefore, when the opposite sex shopping guide tries to try on oneself, the fitting rate is relatively high, and the paction is natural.

So "handsome man shopping guide is the killer of young women", that is the reason.

Many men's wear brands will hire beautiful women guides.