The Importance Of Promotion When New Clothes Are On Sale

New products are listed at a time when every terminal is active.

During this period, stores

There will be some adjustment. The atmosphere of the store and the enthusiasm of the shopping guide will also be improved. The passenger volume will also be larger in this period, and the sales volume will also be improved compared with the previous period.

But this period is in the pition time of a new and old season. Customers' purchasing tendency is not very large. They are more in a wait-and-see state.

How to do a good job at the beginning of the season? There are three main tasks at the moment:

If you can promote advertising and DM, but for most terminals, this way of promotion is not very realistic.

Then we should adopt the most original and effective way of promotion: display and inform.

It is through vivid display, telling customers: This is the new style. This way can be displayed through the window, and can also be told through the store to tell customers that these are new models.

Of course, apart from display, publicity is also very important.

Today, with the changing market trend, no one can distinguish the smell of the trend in time and accurately. Therefore, propaganda is an important way to instill this information.

According to customer's trial wear rate and in

In the course of communication, we should make a judgement of whether the new season will be marketable or not.

For example, there are several kinds of colors that can be appropriately increased or reduced in color; while some styles are popular, the stock should be increased.

Prepare for the coming season.

Nowadays, when many businesses change their seasons, they will display the old ones in order to mislead consumers.

We do not agree with this approach, but at least it shows that seasonal pformation is an excellent time to deal with inventory last year, and it is also an important sales work this year.

In order to clean up the stock, we recommend the following ways: small pieces can be accompanied by the new product sales promotion in the new season; jacket trousers can be bought by adding one and how much to send another item; these two ways can reduce the consumer's attention to the goods themselves and turn their attention to promotional benefits.

You can also use direct discount and one price system, such as part 50 percent off or part 99 yuan.