Eight Fake Big Names Overestimated In China

We women love to shop, love shopping, and love to pay attention to and understand these things.

Fashion information, but what are the "fake big names" in China? Do you know? Let's look at some "fake big names" below.

1. COACH

Sorry, maybe you have a COACH bag on your wardrobe.

Turn it out quickly and see if it is made in China. COACH can only be called fashion goods at best, but it can never be called "made in China".

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When the brand was in bad condition, CEO road Frankfurt (LewFrankfort) gave COACH a new positioning: a young luxury brand that could be easily owned.

This sentence itself is rather self assured. With an equivalent of 6000 yuan LV, the price of COACH is only 1/3, or 2000 yuan.

Although COACH's retail stores or flagship stores are all close to LV, the pheasants can never become Phoenix, which is also "close to each other"! You know your neighbors are different.

However, it is good to have high tariffs and immediately "high price". How much is the price of a 5000 yuan COACH handbag?

2. CK

I believe that CK underwear becomes popular in China. The underpants are always running out of the jeans of young people in the street.

CK should also be the most famous brand in China, and it is also the most popular brand.

Some clothing wholesale markets in China are retailing at 20 yuan to ensure good quality and low price.

Even if you don't talk about reprint, just say the goods, CK underwear briefcase is basically 100 more.

Sorry, it is slightly higher than Baleno in foreign countries, that is, ordinary underwear. Foreigners will not have such a sense of admiration for its people. It won't be a bit of envy because you wear CK underwear.

3. GAP

This is the real foreign Baleno.

Do not think that there is a middle-class idol Sarah - Jessica - Parke endorsement, there is pop star Madonna backing up, it became a boudoir, the birth can not be changed.

GAP, founded in 1969, is the largest in the United States alongside Zara and H&M.

The retailer has more than 4200 chain stores.

Like McDonald's, it achieved the biggest expansion in the shortest time.

Do you hear clearly? Like McDonald's, it's the fast food that you pay for after you have finished eating.

But GAP is clothes after all, and it can be washed and dried before wearing.

Although she went to H&M design later, it did not affect it as "global sales volume first". Cheap goods always sell better than luxury goods.

4. MANGO/MNG

The brand from Spain invited Penelope Cruz and his sister Monica Cruz to shoot the global advertising of MANGO07 autumn and winter. At the same time, Penelope first designed a series of autumn and winter clothing works for MANGO, and named it Pen Pen lope & M nicaCruz nicaCruz MNG series.

Nevertheless, this still can not change the cheap position of MANGO in Europe. The Spanish native chicken has come to China as a high-end product, but the Chinese do not know that she is going to lose 40%-60% on the other side of the ocean.

And when MANGO posted a 5-7 discount notice, people in the store were more crowded than the vegetable market.

5. LEVIS/LEE/ADIDAS ORIGINAL

Three men, one play, how big the three men are in China.

It affects almost all young people nowadays, boys and girls.

These brands are cheap goods abroad, and they are worn by foreign workers and foreign girls. We only regard them as brand names only, and the prices are rising year by year. LEVIS has been thousands of times.

6. Y-3

I still remember the shock of cross-border cooperation between ADIDAS and the famous Japanese designer Yamamoto Teruji (Yohji Yamamoto), and finally the sports dress should go up to the height of fashion.

A few years later, people who have a little fashion awareness will not wear this brand again. For a simple reason, it has a share with LV and GUCCI.

Besides, this is already a brand of cross border sports. After that, there is a StellaMcCartney series of women's clothing designed by A.

As for whether we will be angry or not, we do not care about it, just remember that it is good.

7. Vero Moda/ONLY/Jack Jones

All of them belong to the Danish Bestseller group. They have not sold so well in China in Europe. They have been bought in supermarkets.

You may as well consider which clothing brands are sold in domestic supermarkets.

Now the three brands are made in the country, and it is rumoured that the brand has been fully controlled by several Tianjin apparel traders.

But even so, its sales are amazing, and are very popular with young men and women.

How popular is it? A young girl from a three line city wants to go shopping in Beijing, and directly asks her boyfriend which mall has "ONLY".

8. Swarovski

Wow, first of all, giving people the first impression is brilliant.

A domestic magazine even throws such comments: perhaps with the help of the younger generation, SWAROVSKI crystals will no longer be "cheap diamonds"; they will be as valuable as gold.

Sorry, although the price of the crystal is indeed more expensive than gold, to some extent, it is not as good as gold.

SWAROVSKI crystal is famous for its purity, unique cutting technology and faceted choreography.

Is it crystal clear? Overseas, only people who can't afford natural crystals or real diamonds like Bling Bling.

The real big character

Very few discount

Yes, the real big ones are seldom discounted, which is an insult to them.

They insist that as long as they are good quality goods, there will always be people willing to pay the price.

Moreover, some classic and evergreen styles of the brand appear in different colors and textures every year, and the quantity is limited. So far, only a very special special day is available for sale.

Little publicity

It is rare to see that big brands will promote TV advertising, and if so, they will show the charm of their products rather than hard sell.

The real taste of the people know how to dig the brand, take the hat queen Isabella Blow as an example, she has a red Philip Treacy, and has bought the Alexander McQueen graduation show for 5000 pounds.

At that time, they were completely anonymous. They all depended on the taste of the people who knew the goods.

The real big names are Haute Couture.

Do you know what is called HauteCouture? Advanced custom fashion is the highest level of fashion. It only shows the designer's concept and sells very little and the price is amazing. It takes 100 thousand pounds to take off! The brand that can produce Haute Couture is very few.

This is an art, not just a brand that can afford to play.

Strong brand capitals and talented designers are not enough to support a Haute Couture show, which must be recognized by the richest little ladies in the world, so that there is a realistic foundation for the existence of HauteCouture.