Survey Of Shopping Centres In Zhengzhou

After 2010, Henan entered the climax of shopping center construction. The development of shopping centers not only requires high land and capital, but also requires more customers such as tenants and consumers, especially the large shopping centers positioned as urban complex projects.

In 2014, the famous department stores in Zhengzhou were pformed. After the initial market adaptation and rapid development, shopping centers, which combined shopping, leisure and entertainment, occupied an important proportion in Zhengzhou's business.

As the shopping center becomes larger and larger, its format is also faced with the problems of homogenization competition and management of different types of shops.

Before 2010, there were few shopping centers in Zhengzhou, and the most famous ones were big Shanghai city and Baisheng shopping center.

Zhengzhou Shanghai City

1 billion 500 million yuan, with a total construction area of 320 thousand square meters, is located in the gold hinterland of the 27 commercial circle. The design of its two storey three dimensional pedestrian street and air corridor can be regarded as the most fashionable shopping center mode at that time.

Parkson is a fashionable department store with a foreign capital background. Many fashionable dress brands imported from Zhengzhou store, and catering and leisure facilities such as Hengdian studios and KFC are also the earliest shopping center formats in Zhengzhou.

The impression city of Zhengzhou, which opened in September 2009, brought the first ZARA, DQ, and DQ to the city of Hong Kong. Although the volume was not large (72 thousand), besides catering and cosmetics, catering and entertainment had also been seen.

Later, due to various changes of investors, the shopping center which could become the first fast fashion main store in Zhengzhou officially closed in April 18, 2013. In November 17th this year, the impression city was officially demolished and became a short history of Zhengzhou business.

In the early 2010, the 360 square of China World Trade Center, Zhengzhou, which emerged as the new force of Zhengzhou business, brought Henan's first Starbucks, H&M and UNIQLO, and became the representatives of Zhengzhou's local fashion shopping centers.

In October 2011, Zhongyuan Wanda Plaza, which was located at the rendezvous between Zhongyuan Road and Qinling Mountains Road, opened up a one-stop enjoyment experience for people in Western Zhengzhou, including leisure, dining, entertainment and shopping.

In April of this year, Huarun the Mixc appeared in the 27 business circle as the first commercial project for Huarun to invest and develop in the Central Plains provincial capital. More than 1000 brands were planned in the Mixc, Zhengzhou. Besides the high-end brands such as PRADA and MCM, many food and beverage brands that first appeared in Zhengzhou were also eye-catching.

In the city of Denis, David, opposite the Mixc, it is also a large volume project. It is also a one-stop commercial body. David City, a high-end commercial shopping center, has not yet been unveiled, and has always been subject to local business concerns.

In addition, regional shopping centres such as shopping mall, shopping mall, CCmall Plaza, Manhattan Plaza, and Shenglong International Plaza have gradually formed a new business trend.

Looking at the shopping centers that Zhengzhou has opened now, apart from the high-end shopping centers such as the Mixc and David City, other stores have little difference in fashion brands.

The most important source of business is supply and source. With the development of Henan's economy and the continuous improvement of consumer's consumption level, brands and consumers are becoming more and more familiar with the same pattern of "shopping + catering + Leisure". People's expectations for shopping centers are also getting higher and higher.

As more and more high-end brands continue to enter Zheng, the shopping center has begun to work hard on the new brand and the theme characteristics in the case of the increasingly serious brand homogeneity.

By visiting several famous shopping centers in Zhengzhou, the reporters found that the theme shopping centers with strong positioning and clear positioning can be more remembered by consumers and more popular.