This Winter Dress Is Different - The Price Is A Bit Hot, The Sales Volume Is A Bit Cold.

Recently, since the autumn and winter clothing came into the market, the price of clothing in China has risen significantly. At the same time, clothing Sale The volume has declined. According to the insiders, despite the fall in cotton prices at the beginning of this year, the price of clothing has not been lowered. Enterprises need to digest the 50% increase in cotton in the past 3 years. Affected by this, clothing prices are hard to fall.

According to the National Bureau of statistics, in August 2014, the domestic consumer prices of clothing commodities rose by 2.8% over the same period last year, unchanged from July, the highest since November 2012, or 0.4 percentage points higher than the same period last year.

August 2014, the national key retail sales. enterprise Apparel retail sales grew by 9.4% over the same period last year, the growth rate was significantly higher than last month and the same period last year, the highest growth rate since the beginning of the year, and all kinds of clothing retail sales continued to show a downward trend compared with the same period last year. The clothing retail sales volume has been negative growth for the 4 consecutive month since May, down 1.9% from August, and the decline is larger than that in July.

It is understood that in August, the prices of clothing and goods rose by 2.6% over the same period. Among them, clothing prices rose 2.8% compared to the same period; clothing processing service charges rose 5% compared to the same period, rising 0.2%. 1~8 monthly average clothing prices rose 2.4% over the same period, of which clothing prices rose 2.5% compared to the same period, clothing processing service charges rose 5% over the same period.

In order to understand the price of clothing in the consumer market, reporters came to several large shopping malls, found that the autumn and winter clothing in the mall has been put on shelves, clothing prices rose significantly. In a large shopping mall, the reporter found a middle and high-end women's clothing brand similar style coat. Last year, the new product was priced at 2000 yuan / piece. This year it was raised to 5000 yuan / piece, and the price of some long sleeved T-shirts rose from several hundred yuan to thousand yuan.

Because of the rise in clothing prices, consumer purchases have decreased. "Recently, clothing prices in shopping malls have gone up very high. The prices of garments of the same style and fabric are much higher than that of last year. Although some brands are holding promotional activities, prices are still high, and consumers can only buy them cautiously. One consumer is picking women's clothes.

For clothing prices, the industry believes that although the beginning of the fall in cotton prices, but enterprises still need to digest 3 years before the cumulative 50% increase in cotton. In addition, some domestic enterprises are also conscious of raising brand positioning through pricing.

According to the statistics of the China National Business Information Center, the top 10 brands in the major retail enterprises nationwide in August 2014 accounted for 30.79% of the total market share of the top brands, and the top 10 brands of the T-shirts sold in the major national retail enterprises totaled 16.16%, the concentration level was relatively low, and the overall market share of all brands was less than 3%. The total 10 market share of the 10 major brands in the major national retail enterprises reached 14.55%, and the concentration level was relatively low.

Reporters learned that, in August 2014, the top 10 brands of trousers sold by key large retail enterprises in China market The combined occupancy rate was 28.51%, while the nine kings and the tiger occupied the top two. The other brands were fiercely competitive, and the market share was less than 3%. The 10 top brands of the lingerie sales in the national key large retail enterprises accounted for 53.92% of the total market share.

Manifen and Ttiumph ranked the top 4, while the other brands had a relatively low market share of less than 5%, and the top 10 large brands of sweaters sold in the country had a total market share of 22.67% top brands, and Heng Yuan Xiang and Chun Zhu occupy the top two. The other brands were fiercely competitive and the market share was below 3%. The total 10 brand market share of the major national retail enterprises before sales was 58.85%, higher than that of July, NIKE and Adidas ranked the first two, and the market share was over 10%.